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ABC JJâ€?6 declared Dainik Bhaskar as Indiaâ€™s largest circulated newspaper with 38,12,599 copies. A high octane campaign conveying the brandâ€™s leadership was launched to share our success. The campaign registered more than 80% visibility among marketers and trade.
Dainik Bhaskar has been the most preferred news vehicle for its readers in Rajasthan since the last 19 years. Nearly two decades of sustained leadership is linked to our deep understanding of reader's needs, desires and expectations. The Happy Rajasthan initiative is our way of celebrating our wonderful association with the state with all our partners.
Known as the 'Land of the Kings', the state retains the glory and richness of historical significance with its marvellous monuments, colourful traditions and customs, striking landscape and wondrous locales at every corner. All of these put together, Rajasthan is the perfect destination to create lasting memories. The contest asked participants to upload their â€˜Happy Rajasthanâ€?pictures and videos, on the microsite. The most voted entry won an iPhone 6 and other super exciting prizes.
There is more to Maharashtra than just Mumbai, Pune & Nagpur. There is Central Maharashtra, a huge market in terms of economic growth, full of opportunities waiting to be discovered.
Unmetro - Action is Elsewhere, initiative focuses on the potential and opportunities in the Tier II & Tier III cities of India. This initiative is central to our strategic thinking. We are actioning our strategy and vision by providing relevant content to a wide range of audiences, innovating on delivery platforms and by bringing these attractive markets within the reach of brands.
The recently held Unmetro Conclave in Mumbai on 24th April, 2015 got the marketers and industry leaders together to share their expertise, experiences, and to discuss the potential which lies in these markets.
The Mumbai Unmetro conclave had distinguished speakers such as Kamal Basu, Head of Marketing, Volkswagen and Karthi Marshan, Head of Marketing, Kotak Mahindra Bank. A special panel comprising of Amit Kumar Roy, Chief Distribution Officer, Aegon Religare, Neeraj Garg, CEO, Apollo Health & Lifestyle, Deepa Mathew, â€ŽGroup Business Director, IMRB International and Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network; shared their thoughts and opinions about the Unmetro consumer's decisions. The panel was moderated by Mallikarjun Das, India - CEO, Starcom MediaVest Group.
Gujarat is a land of celebration and Divya Bhaskar Jalsa was just the apt platform for media planners, buyers and marketers to join in the spirit of celebration. Two highly engaging contests were conceptualised which had an overwhelming response of 1683 entries.
The campaign started with the â€˜The Great Gujarat Selfieâ€?contest; first-of-its-kind initiative in the B2B space. The winning selfie would be the one with the maximum number of â€˜likesâ€?and would be eligible for a fully sponsored trip to ADFEST 2015, PATTAYA.
The selfies went viral owing to the participants populating the same to induce â€˜Likesâ€?and stand a winning chance. The announcement of the wild card winner made people gasp at the opportunity that still awaited them through â€˜The Great Gujarat Crossword contestâ€?which gratified 10 lucky winners for a fully sponsored trip to ADFEST 2015, PATTAYA. â€˜The Great Gujarat Crosswordâ€?contest was not only engaging but it also disseminated information about the Gujarat market and the brand Divya Bhaskar.
UNMETRO YOUR MIND
Unmetro is an economic terrain that is fast reaching
critical mass... (Know more)
LIVE NO NEGATIVE
The Live No Negative movement drives the people
to have a positive outlook to life... (Know more)
BRAND TRUST CAMPAIGN
â€˜The Brand Trust Campaignâ€? celebrated the
nationâ€™s trust in â€˜Dainik Bhaskarâ€?... (Know more)
ABC (JJâ€?4 & JDâ€?4) declared Dainik Bhaskar as
Indiaâ€™s largest circulated national daily with
36.44 Lac copies... (Know more)
HAPPY RAJASTHAN CAMPAIGN
Dainik Bhaskar has been the most preferred news
vehicle for its readers in Rajasthan since the last
19 years... (Know more)
Dainik Bhaskar celebrates 20 Glorious years in Rajasthan View PDF
Dainik Bhaskar hosts the largest inter â€?agency Rajasthani Pagdi Tying Contest to celebrate its 20th Anniversary in Rajasthan View PDF
Dainik Bhaskar launches in Bihar with its Patna edition View PDF
D. B. Corp. Ltd. announces launch of 5th edition of Divya Marathi in Maharashtra, from Solapur View PDF
D. B. Corp. Ltd. announces launch of 3rd edition of Dainik Divya Marathi from Jalgaon View PDF
D. B. Corp. Ltd. announces launch of 2nd edition of Dainik Divya Marathi in Nashik, Maharashtra View PDF
D. B. Corp. Ltd. announces launch of Marathi newspaper - Dainik Divya Marathi in Aurangabad View PDF
D. B. Corp. Ltd. announces successful launch of Dainik Bhaskar in Dhanbad, Jharkhand View PDF
D. B. Corp. Ltd. to launch in Maharashtra in Marathi language View PDF