DAINIK BHASKAR unveils 8 page gatefold 'Gateway to New Bhopal's [ read more ]
On Sunday 21st October 2012, readers of Dainik Bhaskar, Bhopal edition were treated to first 8 page gate fold by any language newspaper, creating yet another milestone in Print media. The 8 page gatefold was specially printed on the state-of-art KBA machine.
An initiative by the Dainik Bhaskar Bhopal sales team, it brought together 10 Builders of Bhopal which are developing 'New Bhopal Area' near International Airport. This opportunity was created with the BUILDERS EXHIBITION 'AWAS MELA' happening at Bhopal. Festival season is a very auspicious period for booking residential assets in our markets and hence this Gatefold, primarily a collective advertisement feature by the 10 Builders was highly relevant for the market. This special feature was circulated with the Bhopal City edition of Dainik Bhaskar.
Speaking on this initiative, Alok Purohit, CEO MPCG & GUJARAT; Dainik Bhaskar Group said, "Innovation works best when it is relevant and a pleasant surprise to the readers. For impact this is an intrusive innovation - as the reader must interact with it to get to their favourite newspaper and hence has a huge visibility and impact generator. To have done this in a live edition with the huge print run of Dainik Bhaskar Bhopal is another plus".
The front page gave no indication of the 8 page gate fold , but when the readers opened it they were treated to the Door visual which opened from the centre on both sides and resulted in a 8 page gatefold with details on all the properties from the participating builders.
Speaking on this R D Bhatnagar, CTO of Dainik Bhaskar Group said, "Dainik Bhaskar group is one of the few media houses which have KBA Machines allowing multiple innovative possibilities. The special feature for the Bhopal Unit was printed at the Ahmedabad centre. The group is geared to bring alive such possibilities by utilising its strength in printing technology across canters". Vinay Maheshwari, Sr. Vice President, SMD adds, "On 21st October, the Bhopal city edition was a 60 page product with 2 main newspaper wrapped in a special 8 page gate fold which was a completely unique experience for the readers and became most talked about subject in the city. This task required a massive effort on logistics and distribution to be able to reach readers on time with a large print run".
The participating builders included- Dwarkadheesh Haveli Builders, Chinarr Green Space Developers, Globus, Krishna Builders, LakeLand Builders and Developers, Mapletree, Swadesh Devlopers, VK Builderss, and STC Housing Pvt. Ltd all premium well known builders in the area.
KBA Machines are the state-of-art newspaper printing machinery from Germany. These high speed machines are capable of printing 80,000 copies in an hour allowing paper to go to bed late. KBA machine allows for such innovation like the 8 page gate fold.
Dainik Bhaskar INDIA PRIDE AWARDS introduces new category of Advertising for PSU's [ read more ]
27th October, 2012: Dainik Bhaskar Group announced start of nomination process for the INDIA PRIDE AWARDS 2012. The one of its kind awards will be held in New Delhi in the month of December. The awards acknowledge and recognise contributions by Indian PSUs and the excellent work done by them; recognizing the true spirit of excellence in serving the nation.
India Pride Award 2012 (IPA) is the 4th edition of awards which began in 2009 and has graduated to reflect excellence in true colours. It is the only awards ceremony in India by a non-government body that acknowledges relentless efforts of the Indian PSUs in nation building. IPA extended its scope in 2011.
In addition to the Central and State PSUs, two new categories Social Change Agents and Impact Creator – Civil Servants honouring individuals from the society were introduced.
Shri P. Chidambaram, Hon'ble Union Minister of Home Affairs was the Chief Guest in IPA 2009, Shri Pranab Mukherjee, Hon'ble Union Minister of Finance was Chief Guest in 2010. And the awards in 2011 had Shri Montek Singh Ahluwalia, Deputy Chairman, Planning Commission as the Chief Guest, Shri Jairam Ramesh, Hon'ble Union Minister of Rural Development and Shri V. Narayanasamy, Hon'ble MOS for Parliamentary Affairs as Guests of Honour.
2012, its 4th year - IPA is buzzing with the promise of exceeding expectations to be one of the most eventful awards of the year. This year will see introduction of another category 'BEST MEDIA AGENCY- PSU'. The award will recognize the advertising agency for the most impactful PSU campaign. The awarded campaign is expected to have demonstrated in an impactful way the message on PSU competencies and its impact on the society and economy of the nation. The award is media neutral and will consider the best work in print / electronic or any other media.
Speaking on this new category introduction in IPA 2012, Jaideep Dhagat, National Head- Government Business, Dainik Bhaskar group said "Communication and in that extension advertising plays a vital role in reaching out to masses; an important stakeholders in the PSU eco-system. The category of communication in PSU comes with its own challenges and we believe that lot of good work is being done by advertising agencies for the PSU's. This new category will bring alive these efforts and would work towards becoming a benchmark for the category".
The last date of receiving nominations is 10th November 2012. Details about the awards and entry / nomination form can be downloaded from www.dbindiaprideawards.com.
This year "Wital See" is the Title Sponsor, ICRA is the knowledge Partner and CNBC Awaaz is the television partner.
Dainik Bhaskar Group announces the top 5 finalist for 'Crack the Case' Contest [ read more ]
October 29th, 2012: With the final round of ‘Crack the Case’, just 2 days away, Dainik Bhaskar Group is all set to welcome the 5 finalist teams.
This is the first time the group has created this opportunity for the management students and the industry to provide solution. The case study has received an overwhelming response with 340 plus registrations for the contest - across organizations such as Maxus, Rediffusion, Deloitte, Network 18 Media, O&M, IMRB, Titan, and HDFC, And from top B-schools like XLRI, IIM Bangalore and Kolkata.
The five shortlisted teams for the final round include one each, from leading media agency – Maxus and renowned research firm – IMRB International, The teams shortlisted from B-schools include – 2 from IIM Bangalore and 1 from XLRI.
Commenting on this venture, Sanjeev Kotnala, VP, Dainik Bhaskar Group said, “It was a difficult task to shortlist 5 from the lot, we found that a lot of entries have really made efforts to understand the business nuances of newspaper and have used secondary data beyond what was provided in the case. The final 5 made the cut after lot of debate within the Round 1 Jury. The jury placed extra focus on the logic and process of arriving at the decision than on the decision and presentation style. I do look forward to some interesting analysis and logic”.
In the final round participants will have 20 minutes to present their solution in Mumbai on October 31st, to a jury which includes Prof. Seema Gupta from IIM Bangalore
About Crack the Case:
“Crack the case” is a contest of Dainik Bhaskar Group where participants are asked to suggest ‘which new territory should Dainik Bhaskar Group address next’ based on the case study by IIM Bangalore titled ‘Aspiring Growth’ – focusing on Maharashtra Success of Dainik Bhaskar group.
Divya Bhaskar Creates History !! [ read more ]
Divya Bhaskar creates history for “The Largest Gathering of people dressed as Gandhi” recognized by Guinness World Record on the occasion of Gandhi Jayanti.
Divya Bhaskar initiated ‘ Ahimsa Dandi Yatra ’ campaign in association with Spiritual Guru – Muni Tarun Sagar . The initiative was aimed at strengthening the support against ‘Animal Cruelty’ & ‘Human Tobacco Addiction’. This initiative was promoted through editorial, print campaign and school contacts. School kids were asked to register for participation, and all registered kids were provided Gandhi attire by Divya Bhaskar.
On 2 nd Oct 2012, schools kids gathered at Abhay Ghat (Sabarmati Ashram) dressed as Gandhiji. The venue saw a total footfall of 7000 citizens including dressed kids ready to participate in the yatra.
On this initiative, State CEO, Mr Saras Sethi commented, “Gandhiji believed in Ahimsa and taking this thought forward an innovative concept was designed. The idea behind this initiative was to not only support the cause but engage our readers to support as well. Kids play a catalyst in any society and engaging them will get the entire family involved and also creates an impact.”
State Editor, Mr Avnish Jain also commented, “The idea behind this initiative was to encourage the citizens to adopt Gandhiji’s philosophy of ahimsa and simplicity which is reflected not only in his dressing but also in his values."
The Guinness recognition was received for 891 kids dressed as Gandhiji. The event culminated with the Dandi Yatra along with Spirtual Guru Muni Tarun Sagar. Apart from kids few foreigners, MLA from Belgaum, Management Guru Ujjwal Patani (Chattisgarh) also dressed like Gandhiji and participated in the march.
Dainik Bhaskar Group believes in innovative reader engagement and raises the bar with each and every initiative. The group’s other initiative “Junior Editor 2012’’ has been recognized by ‘Guinness World Record’ as “THE LARGEST WRITING COMPETITION.
Dainik Bhaskar Women of the Year 2012, awards women for their contribution in Society. [ read more ]
11th Oct 2012 - Dainik Bhaskar Women of the Year Awards 2012, an initiative to recognise the women power in India. The award in its 3 rd year encourages women to build their own identity.
Dainik Bhaskar Group believes in woman empowerment and improving the status of women in the country. The group has been in the forefront of introducing innovative platforms for its readers to recognize the change makers in society. The award is an appreciation of who have achieved extraordinary success and done commendable work in their respective fields.
The initiative was promoted through Print Campaign and Out of Home media. The nominations were open in 4 categories: Social & Public Service, Arts & Culture, Business & Profession & Asli Amla Star Ki Khoj.
The awards are given at the State level and the function for like Gujarat, Jharkhand and Chandigarh (covered Punjab and Haryana) has been completed. Eminent personalities like Raj Bala Malik (Chandigarh City Mayor), Dolly Ahluwalia (Fashion Designer & Movie Actress) Mr C.P. Singh (Member of Legislative Assembly from Jharkhand), Mrs Meera Munda (Wife of Jharkhand Chief Minister) and Mr. Nirav Patel (MD Abaj Electronics) attended the events in the states. The winners received trophy and certificate.
In the second phase, award for the states of Rajasthan, Madhya Pradesh, Chhattisgarh and Maharashtra would be given.
With a special focus on empowering women, be it through such awards or through various other initiatives, the Dainik Bhaskar Group continues to recognise women power.
Dainik Bhaskar Haryana gives its readers 'PEHLE SE BHI ZADA' [ read more ]
6th August, 2012, Mumbai: Dainik Bhaskar Haryana celebrated its 12th Anniversary by making its news reflect the new age readers and making it more reader centric. The refreshing changes are encapsulated in the thought of 'Pehle Se Bhi Zada'- making for enhanced reader delight.
Bases entirely on the pattern of news consumption by its strong base of 12.68 lac Dainik readers in Haryana, Dainik Bhaskar has realigned its 12 page of main issue by providing insightful focus on Government and political issue. It has also added a weekly page on latest developments on agriculture practices along with opinion and interviews of experts for the agrarian state. The Business page and page 2 now is even more hyper local in its approach providing depth of information and opportunities within the state.
Similarly keeping the population construct of the state, local news finds prominence in the special supplements on Hissar, Rohtak, Ambala and Sonipat. Along with the focussed localisation, Investigative journalism finds its place with an aim to help empowering the readers with more information that is relevant and which touches their immediate environment.
Speaking about “Pehle Se Bhi Jyada”, Ashu Pharkey, COO( CPH) Dainik Bhaskar group said ‘We have undertaken the task of providing not just news but investigative news thereby empowering our readers with information which is not only relevant but also which impacts their lives and hence is more of use to them. Over the last decade, the confidence of our readers is high as we remain relevant, innovative and have continuously evolved with the changing reader ecosystem.”
Commenting on the ‘refreshing’ strategy, Sanjeev Kotnala, VP Dainik Bhaskar Group said “At Dainik Bhaskar Group, we are a paper by the people for the people and always look at some way to contribute toward socio-economic development of our markets. Hence there is a constant formalised research and informal feedback mechanism that allow us to track the changing needs of our readers and hence evolving with them. Changes in Haryana edition’s is just one more example of us pleasantly surprising our readers by providing them content of not only their stated choice but more than their expectations’
Sanjay Kumar Sharma- Regional Head (West), Dainik Bhaskar Group [ read more ]
Sanjay Kumar Sharma joins Dainik Bhaskar as Regional Head (West). He will be responsible for Sales revenue across all Products in Dainik Bhaskar Group’s portfolio.
Sanjay has a rich experience of 22 years in Sales, Marketing, Customer Service and Business Development. He has an extensive experience in spearheading businesses across Telecom and Consumer Durable companies.
Sanjay is an MBA (Marketing) from Pune University and have worked in companies like Unitech Wireless(Uninor), Bharti Airtel, Reliance Communications Ltd., ZIP Telecom, Samsung India Ltd. and Philips India Ltd.
His last assignment before joining Dainik Bhaskar group was with Unitech Wireless ,where he was heading the business for Punjab, Haryana, H.P. and J&K.
At a personal level, Sanjay likes to read, is an ardent fan of cricket and likes to travel and explore new locations.
Sanjay Says, ‘Media is a new challenge for me & am happy to be part of Dainik Bhaskar, the leaders in Print Media business’
Dainik Bhaskar Group launches Mosaic-2011 [ read more ]
Mumbai , 2nd July 2012: A first of its kind collection of the ‘BEST PRINT WORK’ in India MOSAIC 2011 was unveiled on the 29th of June.
The book has the Print Campaigns provided by the Creative leaders in various agencies. They have selected them for being part of MOSAIC. And truly it represents a spectrum of rich international standard work. As a special feature, each of the work has been commented upon by the Creative leaders – as to why they feel that is their best Print Work- this adds further insights into the creative approaches and expectations.
Elaborating on the rationale for MOSAIC; Girish Agarwaal, Director, Dainik Bhaskar Group said, “So far we have seen international collection of the work. There has been no single collection of the Great Print Work- Indian agencies and creative teams have been creating. This glaring gap has been bridged by this effort from Dainik Bhaskar Group. We do think this will be a brilliant source of inspiration and reference to the upcoming creative teams, the clients and the agencies themselves.” He further added “Mosaic 2011 is our initiative to recognise the spread of Print Creative as a collection but this is really an industry initiative and I would not mind if other media houses join us in this endeavour.”
Before the book was unveiled, Sanjeev Goyle, Sr. VP Marketing & Applitac, Mahindra & Mahindra Ltd. Fram Equipment Sector said- that there is a need of an higher order of engagement and involvement that the newspaper industry needs to address, further efforts in catching the next generation of readers is needed and in his view- may be in future print should be further focussing their energies in using their advantage of being the analysts and source of deep information rather than fight on Breaking news which in fixed time Print form is not really the strength”
Josy Paul Chief Creative Officer, BBDO India, in his address stressed the need of higher engagement- and focussed his talk on need for an activist and artist to work together to create the movement- after all communication is about results and actions- in his words Acts. He shared the UNHATE communication from Benetton and GE – India example created by BBDO to bring alive his agreement. He clearly felt that the creative need to focus on the IDEA first and best exploit it in the selected media- instead of placing Media first in the hierarchy and then trying to best create an Idea to suit the medium.
Sanjeev Kotnala; VP and National Head Dainik Bhaskar group said ‘This has been a first year for MOSAIC, we are happy with the result. So MOSAIC is a rich collection of 150 creative units part of 77 campaigns by the 23 agencies. All Cannes shortlisted campaigns are here too. In this book you would also find a section on 5 favourites of Lynn De Souza, Chairman and CEO, Lintas Media Group, Chairman, Aaaren Inititative and Director, Karshma Initiative; Mallikarjun CR, CEO, Starcom Mediavest Group; PM Balkrishna, Chief Operating Officer, Allied Media; Punitha Arumugam, Director- Agency Business, Google India. Next year maybe we would have Clients and even Media owners picking their favourites.” He further added “Our aim will be to include regional and language work along with the Print Innovations in the next edition’
Dainik Bhaskar group has printed 4000+ copies of the book, which will be delivered to the identified stakeholders and influencers across creative- media- advertisers and many libraries across the nation. The book is also available for a download at
This successful initiative was facilitated by afaqs! and was supported by Ad Club and ABP news.
At Dainik Bhaskar group, under guidance of Sanjeev Kotnala; Ms Neha Mavani, Manager, Brand Communication lead the project with support by Gauri Sashittal, Executive, Brand Communication. The complete book design has been done by Ravi Bajpai
Another First from Dainik Bhaskar Group; joins hands with Time Magazine and Harvard Business Review to give that EXTRA ADVANTAGE to its readers every Sunday [ read more ]
Mumbai 18th June : Dainik Bhaskar Group has taken set another example for others by yet again taking a big step. It has become the first newspaper to provide exclusive content from TIME- The best current affairs magazine and HARVARD BUSINESS REVIEW – World’s most influential management magazine to its readers on a regular basis. The exclusive content will feature in the Sunday Edition of newspaper. Now Sundays for the readers of Dainik Bhaskar Group will have an added advantages.
The three media giants have come together to leverage their specific content strengths and collectively provide rich and relevant world class content to the readers. Dainik Bhaskar Group is India’s Largest Newspaper Group with 1.9 million readers in 13 states and has a rich insight to the people in its markets. Time is the world's largest circulation weekly news magazine with a readership of 25 million, of which 20 million are in the US. It is widely regarded as one of the most popular magazines in history . HBR delivers the latest techniques, best practices and the most thoughtful advice from the world’s leading management experts.HBR is packed with ideas on leadership, strategy, managing change, and a host of other topics and ideas that can help readers literally transform their approaches.
Elaborating on the collaboration, Kalpesh Yagnik, Eational editor Dainik Bhaskar Group said, “We at Dainik Bhaskar focus at generating for our readers, the best and most relevant content across the continents. To continue serving our readers changing needs and aspiration, we Time, the news weekly, and HBR, the only magazine which is universally used as reference material in almost all reputed universities in the world. These magazines are relied upon by the policymakers, the world over for well over a century. We will thus, bring to our readers latest trends in international politics, strategy, diplomacy, environment, entertainment, science or economy”.
Dainik Bhaskar’s 2000 journalists spread across the country continuously connect with reader and provide feedback that helps us understand their perspective and help us conceive paper accordingly. Today’s change is just one step.”
The content of the Sunday edition is completely revamped. The edition will focus on management lessons to be applied in day to day life along with wide spectrum of topics like Health, Fitness, Career, Self Help, Money management, Politics, education, Music, Lifestyle, Environment, Good reads through columns by eminent experts of the respective fields.
Dainik Bhaskar in reflection to the changing times and women empowerment shall also provide a separate segment devoted to women. Fashion, Food, Travel, Health, Life, Career and money management besides this, there will be a Sunday Jacket, above the regular front page of the newspaper. This will carry exclusive news analysis, ground reports etc.
Speaking of the change; Sanjeev Kotnala , VP Dainik Bhaskar group said ‘Content is always the King for any Media brand. And we are loved by our readers as we focus on them. Our strategy revolves around being ahead of the curve. And hence the desire to enrich the reading experience and making it that much of joy – is our focus that directs us in our newspaper design. So, in addition to above changes, we do expect that the readers will appreciate the exclusive cartoons and photographs- that will not only bring smile to their faces but also help them focus and think’
Performance highlights for FY 2011-12 and Q4 FY 2011-12 [ View PDF ]
Dainik Bhaskar Group launches "Bhaskar School of Media Education" [ read more ]
Dainik Bhaskar group has identified a gap in quality media training and education. Recognising this gap- with an aim to provide a solution- to provide training to media professionals in the country and match the global standards, 'Bhaskar School of Media Education' has been launched.
Shiv Khera the eminent motivational guru and author of self transformation inaugurated the school focusing on holistic transformation through experiential learning in media on 17 April 2012.
'Bhaskar school of media education' will work under able leadership of Mrs. Jyoti Agarwal. The curriculum has been designed to meet the need of the hour and keeping the world wide demands of the media industry in future.
Dainik Bhaskar School of Media Education has tied up with global leaders in training, Dale Carnegie Training Consultants , to adapt and create the training programs in identified areas. Dale Carnegie is a renowned US based Training company conducting training programs world-wide for over 100 years.
The modular curriculum is designed to strengthen across areas that will give the person personal and professional advantage. Interactive sessions are planned for functional skills, capability enhancement programs and soft skills. The participants will be updated on latest global trends , technological advancements , advanced photography techniques that will open new vistas for development through refresher programs across different verticals in media.
Commenting on this new initiative and launch Mr. Sudhir Agarwal, Managing Director, Dainik Bhaskar Group, said, “This is a first of a kind initiative by a media group to partner with Dale Carnegie – a world leader in enabling businesses to enhance performance and increase knowledge by imparting highly resourceful training and consulting services. We are delighted to join hands with the best in the training industry. This endeavour is an extension of Bhaskar's vision to drive socio-economic change as the largest print media group and to help develop professionals attuned to the latest trends in media systems, processes and values. We aim to offer challenging careers and training modules in media to aspiring youths in the country.”
Every participant will have to undergo a rigorous training program to experience a real transformation and to earn 'Dainik Bhaskar – Dale Carnegie Training Certificate'. This state –of –the-art residential academy is planned to simultaneously train upto 75 sutdents at a time. The enrolments for professionals from across the country will start soon
DB Corp Ltd Announces Association With Dale Carnegie To
Launch Dainik Bhaskar School For Media Education [ View PDF ]
DB Corp Ltd. Announces Launch of 5th Edition of
Divya Marathi in Maharashtra, from Solapur [ View PDF ]
DAINIK BHASKAR CAMPAIGN’s AGAINST FEMALE FEOTOCIDE in Punjab, Chandigarh and Haryana [ read more ]
March 29, 2012: Dainik Bhaskar, as part of its social responsibility, took on a one month educative and participative drive against female foeticide and abandoning the girl child at birth.
Dainik Bhaskar "BETI BACHAO MUHIM" (Save The girl child) initiative concentrated in the state of Punjab and Haryana, where this hideous practice has lead to serious imbalance and declining sex ratio. It aimed at creating enhanced awareness on the social menace of Female foeticide, educating masses through a series of editorial articles and public rallies and to initiate much needed social impact through participative ground movement.
The campaign saw relentless editorial coverage for 23 days. Additional local level focus group discussions among eminent personalities of the region were conducted and shared with the readers. Other than the local social and political influencers 23 bollywood celebrities like Vidiya Balan, Bipasha Basu, Shilpa Sheety, Kiran Kher, Preety Zinta, Juhi Chawla, Divya Dutta, Shabana Ajmi, Lara Dutta and Aishwarya Rai associated with the Dainik Bhaskar initiative by sharing their point of view.
A series of mass interactive activities were conducted to further enhance awareness among residential areas across 40 centers in Punjab and Haryana. these included signature campaign on 20th March 2012 ; where 4 lac people signed and took oath against this social menace. On 22nd March 2012 a Candle light vigil was simultaneously organized across 40 centers in Chandigarh, Punjab and Haryana
The culmination of the campaign saw a "Beti Bachao" March on 23rd March 2012 in 40 towns with collective participation of more than 3 lac in Chandigarh, Punjab and Haryana. This was a unique unpatrolled simultaneous initiative across the 40 towns in Punjab, Chandigarh and Haryana. Dainik Bhaskar promises to keep working on its agenda of socio-economic changes, catalyzing the mass psyche on social and economic issues.
Speaking on the 'Beti Bachao Muhim' Ashu Phakey, COO CPH said “Declining sex ratio is a serious problem in the state of Punjab and Haryana. As an enabler of socio-economic change, we at Dainik Bhaskar have a responsibility to create awareness against this social menace and making more and more people aware about this social evil. This endeavor from Bhaskar is small step to uproot this social evil from society. This is not the end we will continue our work against this social menace" He added "I would like to end by saying "Daughters are blessings, not a burden"
Kamlesh Singh, State Editor CPH who was the force behind the critical editorial environment for the initiative said "Punjab and Haryana are industrious and prosperous states but always figure at the bottom in case of gender ratio. Female foeticide is rampant and known but the two states have not woken up to the harsh reality of a crisis. We were overwhelmed by the response and to quote a reader from Ambala who sent a message the following day, it was organized in "an unprecedented manner. The scale of coverage and number of people involved is unbelievably large." That quite sums it up".
About Dainik Bhaskar Group
Dainik
Bhaskar Group: ‘India’s Largest Newspaper Group’ has a strong
presence in newspapers, radio, event marketing, printing, short code,
Digital, services and Mobile application. Its flagship Hindi daily
newspapers are ; Dainik Bhaskar, Gujarati daily ; Divya Bhaskar, Marathi daily; Divya Marathi and English Daily; DNA , it covers 13 States with 64 editions reaching across 19.2 Million readers every day.
Additionally,
it publishes 3 other newspaper titles Business Bhaskar ( Hindi
financial and Business newspaper), DB Gold, DB Star. In magazine sphere
it publishes ‘Aha! Zindagi’ ( a magazine devoted to positivity in life),
‘Bal Bhaskar’ ( Hindi) and Young Bhaskar( English) for young
readers and Lakshay (A personal career grooming magazine). The other
media businesses includes MY FM ; FM Radio station network across 17 cities, 54567 (Short Code) and IMCL (Digital services)
DAINIK BHASKAR: First newspaper printed at Raigarh; Chhattisgarh. [ read more ]
From 19th Feb 2012, Dainik Bhaskar readers at Raigarh, Chhattisgarh get the benefit of more detailed local news coverage of Raigarh, Jashpur and Janjgir-Champa area. As their copies will now be printed in Raigarh. This will be the FIRST newspaper to be printed from Raigarh.
Additionally, the readers will get the late night news as the newspaper will now go to bed late. The new printing centre will be servicing these areas with approximately 25,000 copies.
Alok Purohit, COO (MPCG & Gujarat) said ‘This reader delight of more local news and latest news will further help the group consolidate its strong hold in the region. We are anyway the dominate newspaper in Chhattisgarh and Madhya Pradesh. In fact we are at the verge of reaching 50 lac readers mark in MPCG, which demonstrate our strong reader connects”.
Raigarh has a high 73.7% Literacy level which is at par with national average of 74.04%. In fact it enjoys 62% literacy among women. Raigarh though more known for its KOSA silk cloth and Dhokra bell casting items is in fact the cultural capital and an important Industrial hub of Chhattisgarh. It is on the world’s industrial map, with the world’s largest sponge iron plant. It is also a pivot city for steel.
Dainik Bhaskar already has editions from Raipur, Bilaspur, Bhilai and Jagdalpur in Chhattisgarh and as the leader has a readership of 10.67 Lac (AIR) IRS 11Q3.
Dainik Bhaskar brings alive ZIDD with Zidd Karo Duniya Badlo - [ read more ]
16th February 2012: Dainik Bhaskar Group re-affirms the philosophy of Zidd Karo Duniya Badlo by reviving the strong ZIDD KARO DUNIYA BADLO campaign. Zidd depicts the brand ethos of raising the bar, relentless pursuing the objective and achieving it. The campaign focuses on how a simple Zidd could make a difference to everyone‘s life and shows its impact there off. Campaign will run on Newspapers, Magazines and TV
The print part of the campaign will take the audience through three distinct part of Zidd. The first phase which has been launched questions on possibilities, if Zidd was not there. So, what would have been the case if Gandhijee or Mother Teresa or Mark Zuckerberg did not follow their own Zidd. The Second and third phase will revisit the concept and explain the true meaning of Zidd. Hopefully it will prompt each of the individuals to revisit their own life and find their own calling, Zidd.
Elaborating on the strategic decision for the re-launch of the campaign, Sanjeev Kotnala, VP Brand Communication, Dainik Bhaskar Group said, "Zidd is a true representation of the brand and it also reflects the way individuals work and attain things in life. There is no small or big Zidd, there is only a strong and a weak Zidd. The TVC is being re-released as it has high impact and our research shows that people connect with it.”
The campaign was earlier developed by EURO RSCG
About Dainik Bhaskar Group
Dainik Bhaskar Group: ‘India’s Largest Newspaper Group’ has a strong presence in newspapers, radio, event marketing, printing, short code, Digital, services and Mobile application. Its flagship Hindi daily newspapers are ; Dainik Bhaskar, Gujarati daily ; Divya Bhaskar, Marathi daily; Divya Marathi and English Daily; DNA , it covers 13 States with 64 editions reaching across 19.2 Million readers every day.
Additionally, it publishes 3 other newspaper titles Business Bhaskar ( Hindi financial and Business newspaper), DB Gold, DB Star. In magazine sphere it publishes ‘Aha! Zindagi’ ( a magazine devoted to positivity in life), ‘Bal Bhaskar’ ( Hindi) and Young Bhaskar( English) for young readers and Lakshay (A personal career grooming magazine). The other media businesses includes MY FM ; FM Radio station network across 17 cities, 54567 (Short Code) and IMCL (Digital services)
Performance highlights for YTD 9 Months FY 2011-12 and Q3 FY 2011-12 [ View PDF ]
1.25 Cr worth of Scholarships. Dainik Bhaskar Group Launches ‘Bhaskar Genius 2012’ - [ read more ]
12th January, 2012: With ‘BHASKAR GENUIS SCHOLARSHIPS’ Dainik Bhaskar group continues on its initiative to make socio-economic impact in its markets. Education is one such trigger. "Bhaskar Genius Scholarship Examination 2012 is India’s largest scholarship programme. It is based upon identifying deserving students and providing them aid for their education.
In its 3rd year of operation, “Bhaskar Genius 2012’ will gives an opportunity to meritorious students from class IV to class XII to compete for the scholarships worth Rs 1.25 crore. The scholarship exam is open for the students of Madhya Pradesh, Chhattisgarh, Gujarat, Rajasthan, Chandigarh, Punjab, Haryana, Himachal Pradesh, Jharkhand and Maharashtra.
Last year the ‘Bhaskar Genius’ was a huge success with more than 50,000 students participating. 156 students were awarded the scholarship.
Elaborating on this initiative, Jayent Mishra, Head- DB Activation said, “We at Dainik Bhaskar Group, work towards enabling socio-economic change in the society. Bhaskar Genius is one such attempt towards the same. By providing scholarships to student we enable them to fulfil their dreams thereby supporting their parents and being independent.” He adds ‘This year we expect a huge increase in participation with additional state’
This year, it is planned that in addition to the 3 winners per state , 150 consolation prizes will also be given, taking the number of awards to more than 1000. The candidates will have to appear in an exam, where objective type questions will be asked in general knowledge, science, Maths, English and Hindi. Additionally for class 11th and 12th questions from their education streams will also be asked. The question paper will be bilingual. It will be in English and the language of the state, so in Gujarat the paper will be in Gujarati and English, whereas in Maharashtra questions will be asked both in English and Marathi.
E&Y the respected audit firm will do the process validation of ‘Bhaskar Genius 2012’, the process layout of the scholarship process has been developed by them and they will also audit the whole process.. Manipal University is the Presenting sponsor.
The details of scholarship exam will be available at www.bhaskargenius.org and on-line registrations will be open from 14th Jan 2012.
About Dainik Bhaskar Group
Dainik
Bhaskar Group: ‘India’s Largest Newspaper Group’ has a strong
presence in newspapers, radio, event marketing, printing, short code,
Digital, services and Mobile application. Its flagship Hindi daily
newspapers are ; Dainik Bhaskar, Gujarati daily ; Divya Bhaskar, Marathi daily; Divya Marathi and English Daily; DNA , it covers 13 States with 64 editions reaching across 19.2 Million readers every day.
Additionally,
it publishes 3 other newspaper titles Business Bhaskar ( Hindi
financial and Business newspaper), DB Gold, DB Star. In magazine sphere
it publishes ‘Aha! Zindagi’ ( a magazine devoted to positivity in life),
‘Bal Bhaskar’ ( Hindi) and Young Bhaskar( English) for young
readers and Lakshay (A personal career grooming magazine). The other
media businesses includes MY FM ; FM Radio station network across 17 cities, 54567 (Short Code) and IMCL (Digital services)
Dainik Bhaskar Group Launches ‘The Brain Hunt 2012’ : Thinks Unlike! - [ read more ]
Imagination is more important than knowledge- Albert Einstein
Dainik Bhaskar Group, India’s Largest Newspaper Group, believes in offering its readers ‘smart engagement’ that aim to fill the void of originality & innovation. This is exemplified by the activities under Bhaskar Champs Club (BCC); a club that provide students a platform to enrich their knowledge, practical wisdom, creativity and in this process showcase their talents. The club instituted for school students; to develop reading habits in ‘Gen-Next’ and boost future readership. The Bhaskar Champs Club now stands tall with more than 1 Lac members across India.
2012 showcases another smart and mind- engaging activity ‘The Brain Hunt 2012’.
‘Bhaskar Champs Club’, ‘Brain Hunt 2012- The quest for wonder kidz’ is the 4th initiative in a row. Starting in 2010 with successful Scrapbook Activity-2010, was followed with Junior Picasso-2011 (National Level Painting Competition). 2011 also was the year where ‘Junior Editor-2011’ of ‘Bhaskar Champs Club’ was recognized by ‘The India Book of Record’ as the Largest Newspaper making Competition with more than 68000 students participants across the nation.
‘Scrap Book 2010’ had 9 winners in 3 classification class 1-4, 5-8 and 9-12, who were awarded by Aamir Khan at Mumbai. ‘Junior Picasso’ with theme of 4 seasons led to creation of a Desk Top Calendar from the winning 24 entries in the 3 classification, the same was released by Ms Ambika Soni at Delhi. Junior editor with 68,000 participates from 592 schools culminated with an evening for the winners with an Army Chief Gen V. K Singh
Mr. Vinay Maheshwari ;Vice-President- Sales & Market Development, Dainik Bhaskar, said “Brain Hunt-2012 is our initiative to hunt for visionary brains. It is a true roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook available pan-India from 11th January 2012.
Themes and activities in the workbook will test true strength of student’s capability of creativity and innovation. For example- whereas one of the activity ask the participants to really think and innovatoively rationalize in answering ‘What if there had been a 4th Monkey of Gandhi Ji?’, the other extreme takes them to land of imagination to land of fantasy mixed with science fiction while thinking of a T20 match between Indian cricket team and Aliens?
The past initiatives of club have garnered an overwhelming participation of more than 1 Lac children. High on the success of our previous initiatives and confident of the engagement levels at ‘The Brain Hunt 2012’ the aim is to get a benchmarking milestone of 2.5 Lac unique participation.
Mr. Maheshwari concludes by saying, “Brain Hunt 2012 will enable students to ‘Imagine a Whole New World’, ‘Experiment with the facts’, ‘Visualize the unseen’ and Think Unlike!!!, around which the whole idea has evolved”.
The activity starts in Jan 2012 and will be completed by March 2012.
About Dainik Bhaskar Group
Dainik Bhaskar Group: ‘India’s Largest Newspaper Group’ has a strong presence in newspapers, radio, event marketing, printing, short code, Digital, services and Mobile application. Its flagship Hindi daily newspapers are ; Dainik Bhaskar, Gujarati daily ; Divya Bhaskar, Marathi daily; Divya Marathi and English Daily; DNA , it covers 13 States with 64 editions reaching across 19.2 Million readers every day.
Additionally, it publishes 3 other newspaper titles Business Bhaskar ( Hindi financial and Business newspaper), DB Gold, DB Star. In magazine sphere it publishes ‘Aha! Zindagi’( a magazine devoted to positivity in life), ‘Bal Bhaskar’ ( Hindi) and Young Bhaskar( English) for young readers and Lakshay (A personal career grooming magazine). The other media businesses includes MY FM ; FM Radio station network across 17 cities, 54567 (Short Code) and IMCL (Digital services)
Dainik Bhaskar celebrates 15 years of hisroric success; a benchmarks in the industry. - [ read more ]
19 Dec 2012, Mumbai: 19th December 1996, history was created at Jaipur, Rajasthan when the newspaper industry witnessed a paradigm shift and a new benchmark was set for launching a newspaper.
Dainik Bhaskar entry in Rajasthan with the launch of its Jaipur edition broke all conventions and myths of launching of newspapers. In its first step outside Madhya Pradesh, start of expansion- Dainik Bhaskar become first newspaper to be No 1 on its day of its launch. Something considered impossible.
Dainik Bhaskar completes 15 successful years of glory in Rajasthan. With a loyal readership of 64 Lakhs, Dainik Bhaskar is Rajasthan’s leading urban newspaper. With Dainik Bhaskar, Jaipur is the only city outside the top 8 Metros that can boast a single-city readership of more than 10 lakhs daily.
Celebrating these 15 years of success Dainik Bhaskar has organized “Jaipur Mahotsav” that will see 15 different activities touching each individual in more ways than one. These include seminars and workshops related to a reader interest subjects like marketing , painting, political, investment and many more which are for the children and women readers to be graced by eminent personalities from respective fields.
Talking about the 15 years journey, Manoj Agarwal, COO, Rajasthan and Jharkhand, Daink Bhaskar Group, said “Rajasthan launch of Dainik Bhaskar is a landmark event in Indian print industry. Success at that time and success now can be linked to our deep understanding of readers needs ambition desire and even expectations. There is a continued product change that is dedfined basis changing reader interest. This has helped us further consolidate our position'
In last 15 year Dainik Bhaskar Group has expanded and today is -India's largest newspaper group. It today covers 13 states with 64 editions published in 4 languahes. Reaching 1.84 crore readers every day.
Dainik Bhaskar Group Wins 4 awards at ‘GLOBAL AWARDS FOR BRAND EXCELLENCE’. - [ read more ]
Global Awards for Brand Excellence were held on 25th November – 2nd day of the World Brand Congress 2011 at Taj Land’s End.
Dainik Bhaskar group won two awards for Brand Excellence in Print and Radio category.
•
Newspaper: Brand leadership Award – Dainik Bhaskar
•
Radio : Brand Leadership Award– 94.3 MY FM
Additionally,
•
Ms Neha Mavani, Manager MarComm at Dainik Bhaskar group, won the Young Achievers’ of the year Award.
•
Mr Sanjeev Kotnala, Vice President , Dainik Bhaskar group was also felicitated with an award as one of the 25 Top Marketer.
The Global Awards for Brand Excellence, part of World Brand Congress Awards are unique for their global recognition and celebration of leading marketers across Asia, who have shown innovative leadership in their fields and taken strides beyond national and regional boundaries as well as product categories. More than 800 Professionals from 75 countries participated in this conclave.
The awards had received encouraging recognition with more than 450 entries from 300+ companies’ in 40 categories. The brands were analysed for star factor, Market Perception, Business Acumen, Financial Results, Employer of Choice, Impact and Innovation. And for the Individual category, it was Leadership Skills, Business Ethics, Work-Life Balance, Contribution and Career Graph.
Dainik Bhaskar Group is India’s Largest Newspaper group with 18.4 million readers across 13 States, with its 64 Editions in 4 Languages. Its major newspaper titles are - Dainik Bhaskar ( Hindi), Divya Bhaskar (Gujarati), Divya Marathi (Marathi), DNA (English) and Business Bhaskar (Hindi Financial daily). Its radio brand My FM covers 7 states with a network of 17 FM Stations. IMCL its digital arm has a reach of over 110 Million views per month with its portals dainikbhaskar.com, divyabhaskar.com, dailybhaskar.com and divyamarathi.in
Dainik Bhaskar Group captures Ad Asia 2011 with it Special Magazine - [ read more ]
Mumbai, 9 November: Dainik Bhaskar Group brought out special a 12 pager magazine for Ad Asia 2011 on 1st, 2nd and 3rd Nov ’11 and a 24 pager special compilation of all the sessions in Ad Asia on 4th Nov.
The magazine was circulated at the venue and was also distributed at the hotels where the delegates were put up. Additionally they were distributed to the advertising marketing fraternity by circulating these in Delhi, Mumbai and Bangalore on the same dates. The Ad Asia magazine designed by Dainik Bhaskar Group was the first to hit the delegates on daily basis.
Unlike other newsletters which reported about sessions, Dainik Bhaskar Group’s Magazine brought forward the industry perspective on the topics of discussions. Having an expertise on creating newspapers on daily basis worked as strength for Dainik Bhaskar while designing the content. The magazine not only provided a summary of the previous days happening but also brought forward and outsider’s perspective on the same. There was also a lighter edge to the content in the form of Crossword puzzles and party pictures.
Neha Mavani who was the project head expressed “Since the team already had a background of creating newspapers, the journalists were well versed and confident. However, unlike daily newspaper the content of the conference was different and hence had to be handled differently. Also since the seminars were on from the beginning of the day till the end it was essential for the team work in cohesion within the restricted timelines. The team which worked on this project came from various cities across the country and yet worked seamlessly for bringing out the magazine on daily basis. The team had put in relentless effort for the magazine to be a success.”
Raghuraman N. the editor said, “It was rewarding and exciting to be a part of one of the most important event in media and advertising calendar. It was a real challenge to produce a daily publication to address the pundits of the field”
Dainik Bhaskar Group is India’s Largest Newspaper group with 18.4 million readers across 11 States, 64 Editions and 4 Languages. It has media brands namely Dainik Bhaskar (Hindi daily), Divya Bhaskar (Gujarati daily), DNA (English daily), Divya Marathi (Marathi Daily), Business Bhaskar (Hindi Daily), Prabhat Kiran-Indore, Saurasthra Samachar (Gujarati Daily), Aha Zindagi (a monthly family magazine), Young Bhaskar and Bal Bhaskar (Kids magazines), Lakshay (Career oriented magazine), My FM (FM Radio spread across 7 states in 17 station), 54567 (Short Code), IMCL (internet services) and DB Activation.
In addition, the group has diversified interests in Solvent Extraction, Textiles, Real Estate, Entertainment Park and Energy.
Performance highlights for H1 FY 2011-12 and Q2 FY 2011-12 [ View PDF ]
Dainik Bhaskar Group Announces Launch of 4th edition of Dainik Divya Marathi from Ahmednagar - [ read more ]
Mumbai, October 17, 2011: Dainik Bhaskar Group, India’s largest newspaper group, announced successful launch of its 4th edition of Dainik Divya Marathi from Ahmednagar, Maharashtra. After successful launch of Aurangabad, Nasik and Jalgaon, within a period of 6 months, DBCL has expanded into 4 cities in Maharashtra.
Dainik Bhaskar Group had adopted the robust twin contact program in Ahemdnagar too where they conducted a door-to-door survey which helped them map an in-depth understanding of readership patterns in the city. The survey revealed that Ahmednagar readers mirror Aurangabad, Nasik and Jalgaon readers and want an unbiased newspaper. The Ahmednagar edition of Dainik Divya Marathi has been crafted to fulfil the requirements of the readers in Ahmednagar which were revealed during the survey.
On the successful launch of its 4th edition in Maharashtra, Mr. Sanjeev Kotnala, VP Marcomm, Dainik Bhaskar Group commented, "We will continue to aggressively make inroads into Maharashtra to reach out maximum readers in this region in which will help our advertisers connect with readers of Maharashtra"
About DB Corp Limited
D B Corp Ltd. is one of India’s leading print media companies that publishes 8 newspapers with 60 editions, 135 sub-editions in 4 multiple languages (Hindi, Gujarati, English and Marathi) across 13 states in India. Our flagship newspapers Dainik Bhaskar (in Hindi) established in 1958, Divya Bhaskar and Saurashtra Samachar (in Gujarati) have a combined average daily readership of 17.9 million, making us one of the most widely read newspaper groups in India with presence in Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana, Punjab, Chandigarh, Himachal Pradesh, Uttrakhand, Delhi, Gujarat, Maharashtra, Jharkhand and Jammu. Our other noteworthy newspaper brands are Business Bhaskar and DB Star and, DNA (in Gujarat and Rajasthan) on a franchisee basis.
DBCL is the only media conglomerate that enjoys a leadership position in multiple states, in multiple languages and is a dominant player in its all major markets.
The company’s other business interests also span the radio segment through the brand "My FM" Radio station with presence in 7 states and 17 cities, and a strong online presence in internet portals.
Dainik Divya Marathi Emerges Frontrunner in
Aurangabad City-Reveals IMRB Readership Survey Meteoric rise within 3 months of launch - significantly ahead of established peers [ View PDF ]
DB Corp Limited Announces Launch of 3rd
Edition of Dainik Divya Marathi from Jalgaon [ View PDF ]
Performance Highlights for Q1 FY 2011-12 [ View PDF ]
DB Corp Limited Announces Launch of 2nd Edition
of Dainik Divya Marathi in Nashik, Maharashtra [ View PDF ]
DB Corp Limited Announces Launch of Marathi
Newspaper - Dainik Divya Marathi in Aurangabad [ View PDF ]
Performance Highlights for FY 2010-11 and Q4 FY 2010-11 [ View PDF ]
DB Corp Limited Announces Successful Launch Of
Dainik Bhaskar In Dhanbad, Jharkhand [ View PDF ]
DB Corp Limited To Launch In Maharashtra
In Marathi Language [ View PDF ]
Performance Highlights for Q3 and 9M FY 2010-11YOY [ View PDF ]
Dainik Bhaskar Emerges Frontrunner In Ranchi
City - Reveals IMRB Readership Survey [ View PDF ]
DB Corp Limited Announces Public Launch Of
Dainik Bhaskar In Jamshedpur [ View PDF ]
Performance Highlights for Q2 FY 2010-11 [ View PDF ]
Dainik Bhaskar to launch in JAMMU - [ read more ]
Dainik Bhaskar Group, one of India’s leading print media companies and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, and Saurashtra Samachar announced on Tuesday that the company is set to roll out the Jammu edition of Dainik Bhaskar on October 18, 2010.
Ashu Phakey, chief operating officer, Dainik Bhaskar Group, for the states of Chandigarh, Punjab and Haryana and also head of the Jammu project, said the launch of the Jammu edition will augment the company’s presence in north India and expand the pan-India footprint to 13 states through 51 editions.
"We believe that Jammu, with a population of around 1.6 million, presents strong potential towards readership expansion. Through the launch of Dainik Bhaskar, we aim to address a readership penetration gap of around 454,000 (according to IRS 2010 R1 data) readers," Phakey said.
The hallmark of Dainik Bhaskar Group's launches have been on the ground research and in-depth market surveys. "Our pre-launch surveys have targeted 110,000 households and enterprises in Jammu district. We have collated and distilled their feedback and views to design and strengthen the editorial content of the Jammu edition," he said. The pre-launch surveys commenced in June, 2010.
To ensure optimum coverage for the surveys, Dainik Bhaskar Group segmented Jammu city into 5 regions. For each region of the city exhaustive lists of residential colonies and markets had been created and the regions were categorised on the basis of socio economic classification.
As part of the pre-launch surveys, readers were first educated about Dainik Bhaskar and thereafter requested to share their views on 'their ideal newspaper' that they wish to read. In the second stage, households were visited to book orders and generate subscriptions.
DB Corp Limited Announces Launch Of New Editions
And New Printing Centers, In Existing Territories [ View PDF ]
DB Corp Limited announces Successgul launch of Dainik Bhaskar in Ranchi, Jharkhand [ View PDF ]
Dainik Bhaskar and DNA initiative : India Pride Awards 2010 announced - [ read more ]
August 03, 2010:
INDIA PRIDE AWARD an initiative of Dainik Bhaskar and DNA was instituted in 2009 to recognize and felicitate excellence in PSU. Today at Mumbai, it was announced that starting Tuesday the entries for INDIA PRIDE AWARD 2010 will be accepted till 20th August 2010.The award for 2010 will be held in September 2010 in Delhi.
PSU’s play an integral and vital role towards the development of our nation. They are strong pillars of the Indian economy. Dainik Bhaskar recognized their importance and hence these awards were instituted in 2009.
Spanning across categories, the awards would be presented for National as well as State level categories which include Consumer Industry, Financial Services, Energy & Power, Heavy Industries, Metals & Minerals & Trade, Oil & Gas, Transport, Agriculture and Infrastructure Development.
Last year an strong jury represented by C. P. Jain, Sanjay Pugalia, Dr. C. V. Kohli, Dr. U. D. Choubey, K. U. Rao and Sanjeev Kotnala and chaired by Justice R. C. Lahoti selected the winners. This year again a new jury panel has been constituted which will judge the entries towards the end of august 2010.
Elaborating on importance of these Awards, Jaideep Dhagat , Head Government Vertical Dainik Bhaskar Group said, “It is somewhat an irony that these specialized units working in PSU never got their due recognition, this gap and a glaring anomaly was rectified last year by India Pride Award – where, the first time, a Publication Group recognized the excellence in PSU. This year it has been extended to include the state level PSU”
Indian pride awards 2009 was presented by Shr. P. Chidambaram at an exclusive function held at Hotel taj, New delhi . The 2009 winners were NMDC for corporate social responsibility. SAIL, Power Finance Corporation, NTPC, BHEL, PNB, BSNL were amongst the other winners to be awarded for Metal, mineral and tade, non-banking Financial corporation, energy and power, heavy industries, financial services and consumer industry respectively. There was a close competition between GAIL and ONGC for Oil and Gas category with the ONGC making it to the gold and GAIL bagging the silver.
The life time achievement award was conferred on Dr. E. Sreedharan
Forms for India Pride Awards 2010 can be downloaded by clicking on the link on Dainikbhaskar.com or sarkaritel.com. There is no entry fee for the awards.
SKNL and Vediocone are associated with the Awards second year running as the Presenting sponsor and associate sponsor.
Adani Group has extended their support this year as associate sponsors. ICRA is the knowledge partner and priovides jury with the data analysis during the evlaution process. An Half an hour capusle of the awards will be telecast on CNBC AWAAZ exckusive media partners. In addition to this Indiainfo.com, Sarakritel.com & MY FM are other partners.
About DB Corp Ltd
DB Corp Ltd has a strong presence in newspapers, radio, event marketing, printing, short code, internet portal, internet services and Mobile application. With its flagship Hindi daily newspaper, Dainik Bhaskar, Gujarati daily, Divya Bhaskar, and DNA- the English Daily it covers 11 States with 48 editions. In addition to these, it also publishes Business Bhaskar, DB Gold, DB Star and Magazines like Aha! Zindagi, Balbhaskar, Young Bhaskar and Lakshay. The other media businesses includes MY FM (radio channel), 54567 (Short Code), IMCL (internet services) and MeraMobi (Mobile application)
The brand ‘Bhaskar' is today synonymous with success, quality, dynamism and ethics in millions of households across India and the corporate world alike. For additional information please visit www.bhaskar.com
Performance Highlights for Q1 FY 2010-11 [ View PDF ]
DAINIK BHASKAR wins award for OVERALL BRAND LEADERSHIP at the CMO ASIA AWARDS at Singapore
- [ read more ]
DAINIK BHASKAR, the flagship Hindi newspaper from Dainik Bhaskar Group has won the award for OVERALL BRAND LEADERSHIP at the CMO Asia Awards for excellence in branding and marketing held at Suntec, Singapore International Convention Centre on July 23, 2010.
The CMO Asia Awards are dedicated to a high level knowledge exchange through opinion, leadership and networking amongst decision makers across industry segments in Asia. The jury at the awards comprises seasoned professionals from marketing, branding, advertising, public relations, brand strategy and corporate communications.
Sanjeev Kotnala, VP, Dainik Bhaskar Group received the award on behalf of the group. He says "It is always a honor when brand effort and initiatives get recognized at any forum. It becomes doubly humbling when
you are given an award by a council that predominantly has senior members of the international marketing fraternity. It is never possible for any brand to single out any specific project or an initiative that would be its favorite. It is purely team work at its best across all the verticals of Dainik Bhaskar that has richly contributed toward this honor. I accept this award for BRAND OVERALL LEADERSHIP on behalf of all the 'Bhaskarites' from the stranger in a remote area to the editors across editions, the distribution and the production teams and not to forget the finance, administration and the backroom services that allow these teams to work effortlessly and tirelessly.'
SANJEEV KOTNALA received the citation for being one f INDIA's GREATEST BRAD BUILDER Sanjeev Kotnala, VP , Dainik Bhaskar group received his citation for being one of INDIA's GREATEST BRAND BUILDER list released this year. The citation was given a SUNTEC Singapore on 23rd July 2010 by Donavan, Chairman CMO, before this Sanjeev Kotnala also won the EXCELLENCE IN PROFESSION AWARD a the World Brand Congress 2009.
Dainik Bhaskar wins at CMO Asia Awards - [ read more ]
DAINIK BHASKAR wins award for OVERALL BRAND LEADERSHIP at the CMO ASIA AWARDS at Singapore
DAINIK BHASKAR, the flagship Hindi newspaper from Dainik Bhaskar Group has won the award for OVERALL BRAND LEADERSHIP at the CMO Asia Awards for excellence in branding and marketing held at Suntec, Singapore International Convention Centre on July 23, 2010.
The CMO Asia Awards are dedicated to a high level knowledge exchange through opinion, leadership and networking amongst decision makers across industry segments in Asia. The jury at the awards comprises seasoned professionals from marketing, branding, advertising, public relations, brand strategy and corporate communications.
Sanjeev Kotnala, VP, Dainik Bhaskar Group received the award on behalf of the group. He says "It is always a honor when brand effort and initiatives get recognized at any forum. It becomes doubly humbling when you are given an award by a council that predominantly has senior members of the international marketing fraternity. It is never possible for any brand to single out any specific project or an initiative that would be its favorite. It is purely team work at its best across all the verticals of Dainik Bhaskar that has richly contributed toward this honor. I accept this award for BRAND OVERALL LEADERSHIP on behalf of all the 'Bhaskarites' from the stranger in a remote area to the editors across editions, the distribution and the production
DAINIK BHASKAR, the flagship Hindi newspaper from Dainik Bhaskar Group has won the award for OVERALL BRAND LEADERSHIP at the CMO Asia Awards for excellence in branding and marketing held at Suntec, Singapore International Convention Centre on July 23, 2010.
DB Corp Ltd has a strong presence in newspapers, radio, event marketing, printing, short code, internet portal, internet services and Mobile application. With its flagship Hindi daily newspaper, Dainik Bhaskar, Gujarati daily, Divya Bhaskar, and DNA- the English Daily it covers 11 States with 48 editions. In addition to these, it also publishes Business Bhaskar, DB Gold, DB Star and Magazines like Aha! Zindagi, Balbhaskar, Young Bhaskar and Lakshay. The
other media businesses includes MY FM (radio channel), 54567 (Short Code)and IMCL (Digital Arm).
The brand ‘Bhaskar' is today synonymous with success, quality, dynamism and ethics in millions of households across India and the corporate world alike. For additional information please visit www.dainikbhaskar.com
Board of Directors of D.B. Corp Limited Considers the merging of Radio Business of Synergy Media Entertainment Limited (SMEL) by process of demerger from SMEL [ View PDF ]
Dainik Bhaskar Group Announce “Bhaskar Woman of the Year Award 2010” - [ read more ]
Women are an integral part of society and contribute across spectrum which is taken for granted. we have examples where women have gone beyond expectations of just being a good- mothers-wives-sisters etc. They have not only performed their responsibility and fulfilled the demands the family makes on them- but have achieved more than that in life.
Dainik Bhaskar aims to recognize these uncelebrated women and is proud to announce first ever award of its kind – ‘Bhaskar Woman of the Year Award 2010’. The four categories being recognized are Socio-Cultural Achievement, Family Idol, Excellence in Society/Public Service and Career/Professional Excellence. Each of the categories will reward the achievements and contributions of women whp have gone beyond their call of duty.
Brief description of categories and eligibility are:-
•
Socio-Cultural Achievement - Women who have overcome social and cultural difficulties and have gone on to challenge institutions and set examples while fighting injustice (such as Dowry, Oppression, Domestic Violence, etc) by society, government and family.
•
Family Idol - Women who successfully managed to take a stand and be the pillar of strength in times of social, cultural and family discord and managed to take care of their families in times of distress.
•
Social / Public Service - Women who are constantly committed towards social welfare, helping to better the lives of the society, and those that endeavor to improve the quality of life for every living being around them. Such community service includes helping out NGO's, educating slum children, planting trees, etc.
•
Career / Professional Achievement - Women who through hard work and perseverance managed to climb the ladder of success in a male dominated work area and also managed to establish a distinctive identity for themselves.
Sanjeev Kotnala, VP MarComm at Dainik Bhaskar Group says: “We are very proud to announce this initiative as a respect to the women fraternity. Unlike the beauty pageants and the entrepreneur awards, this award will bring out un-noticed and non-celebrated contributions of the women towards the society. This award will give a different identification for the deserving women. As a reader set too, we have 30 % as women readers and this also helps us to connect with them”.
Colors, India’s no. 1 Hindi entertainment channel, which offers an entire spectrum of emotions to its viewers, has tied up with the Bhaskar Woman of the Year award as a presenting partner. The process advisor for the awards is Ernst & Young Pvt Ltd - the global leader in the advisory services. The radio partner – MYFM-94.3, web partner - I Media Corporate Limited and the event managed by the award is DB Activation – All the 3 companies are from the Dainik Bhaskar Group stable.
BHASKAR WOMAN OF THE YEAR AWARD is planned at 2 levels – City level and State Level. The award will be held at 15 cities - Indore, Bhopal, Gwalior, Raipur, Bilaspur, Jaipur, Udaipur, Jodhpur, Kota, Chandigarh, Jalandar, Ludhiana, Ahmedabad, Vadodara and Surat. Each competition has 2 stages. Stage1 – Where the Jury decided the winners in each of the 4 categories. Stage2 - Where the winners of these 4 categories (in each city) are then subjected to popular\ public voting campaign, to aim at the overall city level “Bhaskar Woman of the Year” award. The same practice is repeated for the state level competition. The states are – Madhya Pradesh, Chhattisgarh Rajasthan, Punjab and Gujarat.
Nominations for the award began on 3rd April 2010 and will end on 30th April 2010. The entry forms are available to the public in all the 15 Bhaskar offices and on the website- www.bhaskarevents.com.
Dainik Bhaskar Dry Ideas Contest, 2010 – Winner Announced. – Release date – 25th Feb 10 - [ read more ]
The judging of ‘Dainik Bhaskar Dry Ideas Contest’, a Dainik Bhaskar Group initiative aimed at harnessing creative potential of the advertising industry to create communication that will impact lives and lead people to play DRY HOLI took place at Hotel Bawa International, Mumbai on 22nd Feb 2010. The Dainik Bhaskar Group Dry Ideas Contest is a part of the ‘Jal Satyagraha’ initiative that has been in operation for last 8 years across Bhaskar Markets.
Dainik Bhaskar DRY IDEAS contest 2010 was judged by Mr. Pushpinder Singh, Founder of Saints & Warriors, Mr.Manish Bhatt, founder of Scarecrow and Mr. Nilesh Vaidhya, ECD, EuroRSCG. The judges screened all the entries and debated the shortlisted 20 entries before the final winner was adjudged. Stating on the process, Pushpinder Singh said “Good to see more meaningful and less “smart for the sake of it” stuff kind of entries”. Manish Bhatt added “ It’s an “ Out of the Box “ thought but yet a very relevant initiative by Dainik Bhaskar. .Nilesh Vaidhya who has also been part of the communication created for the contest was happy with the response and pointed out that though some of the entries lacked a wee bit on the execution brilliance, there were a lot of ideas and insights that have been used for developing the creatives.
Dainik Bhaskar DRY IDEAS contest 2010 was judged by Mr. Pushpinder Singh, Founder of Saints & Warriors, Mr.Manish Bhatt, founder of Scarecrow and Mr. Nilesh Vaidhya, ECD, EuroRSCG. The judges screened all the entries and debated the shortlisted 20 entries before the final winner was adjudged. Stating on the process, Pushpinder Singh said “Good to see more meaningful and less “smart for the sake of it” stuff kind of entries”. Manish Bhatt added “ It’s an “ Out of the Box “ thought but yet a very relevant initiative by Dainik Bhaskar. .Nilesh Vaidhya who has also been part of the communication created for the contest was happy with the response and pointed out that though some of the entries lacked a wee bit on the execution brilliance, there were a lot of ideas and insights that have been used for developing the creatives.
The 2010 Dainik Bhaskar Dry Ideas contest was won by Interface Communication, MUMBAI. The creative as per the judges used a language that is universal and will be clearly understood. The visual centric ideas shows water as one the main natural resource being pulled out in a pichkari and urges people to be careful not to finish off the natural resource.
The judges were unanimous in their selection and complemented on the simplicity of the idea. The criteria used by judges were to ensure that the ad is expected to make an impact and make people reconsider their act of playing Holi with water. It stood out as a specific communication that brought alive the fact of water wastage and contamination in one stroke. Judges also kept in focus that the communication will be sued in Dainik Bhaskar group’s publications.
There were 5 other merit winners are:-
1)
Network Advertising, Mumbai
2)
Network Advertising, Mumbai
3)
AMC Creative communication, Mumbai
4)
RK Swamy DDBO, Mumbai
5)
Neev Advertising and Consultancy, Surat
These winners will we get a merit certificate for their creativity.
The Contest is in its 5th year running and the last 4 years have seen an huge response with individual professionals and agencies from bigger towns like Delhi, Mumbai and the Tier-II towns like Indore, Ahmedabad and Jaipur participating.
This year had seen 300+ entries, which is a slight drop from last year number of entries but at the same time there were lot many entries from agencies in Metros- known bastions of advertising. In fact the winner and the merit entries this time were all from the metros and only merit entry that made to the final list was from Ahmedabad.
Sanjeev Kotnala, VP MarComm at the Dainik Bhaskar Group, says: “It’s encouraging to see such a huge response to the contest. With more than 350 entries coming in this year and a now a larger share of entries from metro towns shows that the contest has been accepted as a annual calendar event. The ideas vary from WATER WASTAGE as terrorism, to simple Crow-thirst to empty well. We are sure that in some way these contests and the exposure of the winning creative are making an impact in our water conservation drive”
The Dainik Bhaskar Group Dry Ideas Contest is supported by the likes of www.exchange4Media.com and www.indiainfo.com.
Dainik Bhaskar, a part of the Dainik Bhaskar Group, is one of India’s leading Hindi Dailies. At Dainik Bhaskar Group, it is our constant Endeavour to offer our readers more than just news, which has made us India’s most widely read newspaper group. We have always challenged ourselves to do more for our readers & have always kept the interest of our readers in mind.
Dainik Bhaskar Group Launches 5th Edition of ‘Divya Marathi’ from Solapur [ read more ]
Mumbai; Dainik Bhaskar Group, India’s largest newspaper group, announced successful launch of 5th edition of its Marathi Newspaper Divya Marathi from Solapur Maharashtra.
Solapur with an urban population of more than14.7 lac and a high per-capita income of INR 61,700 is one of the major cities of South Western Maharashtra. It is expanding swiftly as a business and industrial hub with growing educational institutes and healthcare facilities.
The first edition of Divya Marathi from Aurangabad started in May 2011 and soon other editions from Nashik, Jalgaon and Ahmednagar were launched. With 5 editions of Divya Marathi, it now COVERS COMPLETE CENTRAL MAHARASHTRA. Divya Marathi, Solapur is also overall 65th Edition of the Group. Divya Marathi has once again, been welcomed with great enthusiasm and eagerness, by readers in Solapur and has emerged as the most popular newspaper in the city from day 1 of its launch.
“Through the Solapur launch of Divya Marathi, we continue to steadily enhance our footprint in Maharashtra and we now have 5 strong Marathi editions along with Aurangabad, Nashik, Jalgaonand Ahmadnagar, said Mr. Sudhir Agarwal, Managing Director, DB Corp Limited, commenting on the successful launch.
The key proposition of Divya Marathi Solapur launch campaign continued to be based on presenting an unbiased and fearless newspaper in the region “Na Ravanchi, Na Sahebanchi, Aata Chalel Tumchi Marji” (Neither influential class, nor Politicians, now public opinions will matter! ) – A theme that was central to the launches of the other 4 editions of Divya Marathi. As in other regions, we will continue to work hard to create reader delight through a high quality newspaper and offer a refreshing change to readers in this region
Commenting on the success Mr Nishit Jain, State Head; Maharashtra said ‘The success is a reflection of the critical role Brand Building can play for a new entrant. It reflects across our processes. Our planning has been meticulous, including our strategically classifying city to understand its demographic nuances. This sharp focus on planning, management, marketing and branding has resulted in a successful launch of Solapur edition’
Dainik Bhaskar Group for Solapur launch also adapted its robust twin contact program; wherein it conducted a door to door survey to map in-depth understanding of readership pattern and readers needs. This intensive research to understand reader views and requirements was followed by distilling the findings to develop a strong reader-focused and engaging product.
Continuing in the lines of other centres in Maharashtra survey at Solapur too strongly indicated its craving for an unbiased newspaper and importance of local development in their area. Divya Marathi like every other title from the group is created by the people for the people.
Highlights of the reader research
•
94% respondents want an unbiased newspaper, not affiliated to any political party or any other influential entity.
•
93% respondents want Solapur to be amongst the best cities of Maharashtra.
•
91% respondents want balanced importance of both national and international news.
•
87% respondents want facilities in Solapur to be like any other metro cities.
•
87% respondents of wish to read more about health and entertainment.
•
82% respondents feel that Solapur should get industrial development.
•
69% respondents want much better quality of education facilities.
About Dainik Bhaskar Group
Dainik Bhaskar Group: ‘India’s Largest Newspaper Group’ has a strong presence in newspapers, radio, event marketing, printing, short code, Digital, services and Mobile application. Its flagship Hindi daily newspapers are ; Dainik Bhaskar, Gujarati daily ; Divya Bhaskar, Marathi daily; Divya Marathi and English Daily; DNA , it covers 13 States with 65 editions reaching across 19 Million readers every day.
Additionally, it publishes 3 other newspaper titles Business Bhaskar (Hindi financial and Business newspaper), DB Gold, DB Star. In magazine sphere it publishes ‘Aha! Zindagi’ (a magazine devoted to positivity in life), ‘Bal Bhaskar’ (Hindi) and Young Bhaskar ( English) for young readers and Lakshay (A personal career grooming magazine). The other media businesses includes MY FM ; FM Radio station network across 17 cities, 54567 (Short Code) and IMCL (Digital services)
DAINIK BHASKAR's 'JUNIOR EDITOR' creates History [ read more ]
Junior Editor-2011, an initiative of Dainik Bhaskar, under the umbrella of Bhaskar Champ’s club creates history by being recognised by ‘Guinness World Record’ as “THE LARGEST WRITING COMPETITION”, by ‘Limca World Record’ as “The Largest Countrywide Newspaper Making Competition for Children” and also recognised by ‘India Book of Records’ for “The Largest Number of Manually Prepared Newspapers by Kids.” A total of 67,130 manually created newspapers were submitted by children from 41 cities of 10 states. The activity commenced on February 2011 and culminated on 18th September 2011.
Junior Editor was an exceptional interactive programme with elements of editorial, designing, creative writing and reporting of the major happenings in and around the world. 67.130 participants of class 1 to class 12 manually created their own newspapers using the framework provided in the 8 page templates. These even had creative spaces for subject as varied as ‘Cartoon & Caricature” and ‘Ad Mad – Creativity at its best’.
Vinay Maheshwari, Vice-President- Sales & Market Development, Dainik Bhaskar Group said, “Guinness World Record is just an affirmation of scale. The Junior Editor 2011 has made to all the three relevant records, ‘Limca World Record’ & ‘India Book of Records’ and the participation of 67,130 participants from 592 schools joining in reflects the stature of the club as well as the strong brand presence of DB Group”.
He added ‘The idea behind the initiative was not only to engage kids but the entire family by providing them a smart reader engagement, as the participants were expected not to just cut-paste the information but to give their own interpretation and at times use imagination to complete a story, it definitely had the family interacting as a unit. That was also the focal point of Ideation”. Such initiatives tap the existing enormous potential of strengthening reader connect with the brand.’
The participants participated in 2 categories based in level of expertise and expectations. Category- A (Class 1st to 4th), Category- B (Class 5th to 8th) & Category C (Class 9th to 12th). It was interesting to see the spectrum of subjects picked up for making the newspaper by different categories of participants.
An exhibition was held across 6 locations, namely, Jaipur, Bhopal, Chandigarh, Ludhiana, Raipur and Ranchi, presenting 2150 manually prepared newspapers saluting participant’s excellent presentations. 183 entries received the honours as ‘Junior Editors’, 12 ‘Categorized Winners’ (‘Best Reporting Award’, ‘Best Editorial Award’, ‘Best Layout Award’ & ‘Best Advertisement Award’), 24 ‘Panel’s Choice Award’ and 138 ‘Meritorious Participants’ at a grand event organized in Delhi on 18th September 2011, which was conferred by Chief Guest, Gen. V.K. Singh - Chief of the Army Staff.
‘Junior Editor-2011’ was the third mega initiative of Bhaskar Champs Club, which has a strong base of more than 2 lakh members in DB territories prior to which the club has successfully created standards with initiatives like Bhaskar Champs Scrapbook Activity -2010 & Junior Picasso-2011 (A National Level Painting Competition).
The ongoing activity of the club ‘Brain Hunt-2012’- The Quest for Wonder Kidz!’ as per the sources has already broken all the records of competition with a grand participation of close to 3 Lakh kids already having registered for it.
DAINIK BHASKAR Signs as Global partner ‘BHOPAL BADSHAH’ in WSH [ read more ]
Dainik Bhaskar has entered into a strategic alliance with Bridgestone World Series Hockey and has also signed as the Global Partner for Team BHOPAL BADSHAHS.
‘BHOPAL BADSHAHS’, a strong team has famous players like Sardar Singh (Captain), Tushar Khandkar, Shivendra Singh, Raghunath V R, & Waseem Ahmad amongst many others & is Coached by Olympian V Bhaskaran, under whose tenure Indian teams achieved major laurels.
BRIDGESTONE WORLD SERIES HOCKEY – the "biggest prize money Hockey Tournament in the World spread with the winning team getting a prize purse of approx 10 cr will be played between February 29 to April 2, 2012, and will involve 200 leading Indian and International players. The league will be telecast across 30 countries.
A total of 59 matches between 8 teams will be played at 8 designated venues ; Bengaluru, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune. BHOPAL BADSHAHS will play CHANDIGARH COMETS in the Inaugural tie of WSH on 29th February, 2012 at Chandigarh. The other 7 teams being Chandigarh Comets, Chennai Cheetahs, Delhi Wizards, Mumbai Marines, Karnataka Lions, Sher-E-Punjab and Pune Strykers.
Dainik Bhaskar has entered into this Strategic Alliance with great pride & a long term vision. Not only that Central India and the Punjab Haryana is a strong base for hockey, most of Dainik Bhaskar Group’s footprint has many cities where the game of Hockey is very popular. Hence, it was a natural extension to promote Hockey, providing residents a heightened excitement through WSH. The group does have plans to work in promoting hockey in school and at a college level too.
Nimbus representative lauded Dainik Bhaskar’s love for the sport and of being the first media house to come on board and appreciated the commitment and preparedness of the group for the partnership and promotion of hockey.
About Dainik Bhaskar Group
Dainik Bhaskar Group: ‘India’s Largest Newspaper Group’ has a strong presence in newspapers, radio, event marketing, printing, short code, Digital, services and Mobile application. Its flagship Hindi daily newspapers are ; Dainik Bhaskar, Gujarati daily ; Divya Bhaskar, Marathi daily; Divya Marathi and English Daily; DNA , it covers 13 States with 64 editions reaching across 19.2 Million readers every day.
Additionally, it publishes 3 other newspaper titles Business Bhaskar ( Hindi financial and Business newspaper), DB Gold, DB Star. In magazine sphere it publishes ‘Aha! Zindagi’ ( a magazine devoted to positivity in life), ‘Bal Bhaskar’ ( Hindi) and Young Bhaskar( English) for young readers and Lakshay (A personal career grooming magazine). The other media businesses includes MY FM ; FM Radio station network across 17 cities, 54567 (Short Code) and IMCL (Digital services)
DAINIK BHASKAR ask Voters to select the right candidate in Punjab - [ read more ]
Punjab went into polling just after the nation-wide public uprising against corruption. The whole nation was reeling under wide spread mismanagement and corruption, and it had provoked the citizens to rethink and think hard.
Punjab Elections were an ideal platform for the people of Punjab to set tone for rest of the Country, to rise and choose the right candidate, who would truly work in the interest of the public.
Elections are the most important part of democracies and societies in transition. Keeping in view of the kind of awareness as well as apathy among voters Dainik Bhaskar took an unique approach as Sahi Ko Chuno
As India’s largest newspaper, it was our responsibility to create the awareness among people, and to remind them that if they really wanted to eradicate corruption, and improve the overall system of the State, they could not do it just by holding protests and picking up anti-corruption placards! If people really wanted their representatives to work for their benefits, to create policies and laws that were pro-public, they would have to choose their political representative with much thought. Sahi Ko Chuno ( choose the right candidate) was Dainik Bhaskar call to the readers.
Dainik Bhaskar’s “Sahi ko Chuno” campaign did not align with any political party. It was a truly citizen agenda. It just provided platform for common public to voice their views, express themselves.
On 22nd Nov 2011, the Editorial announced start of campaign ‘Sahi Ko Chuno’ across Dainik Bhaskar editions in Punjab. This was the first salvo in a series of content that appeared through the election phase. It created high awareness and buzz on - why was it important for voters to “Choose the right candidate” (Sahi Ko Chuno).
A special initiative “Yuva Sansad” was organized in colleges and universities across Punjab, to catalyze productive discussions amongst youth on the prevailing political scenario and to educate them of the need to choose the right candidate.
Ground Survey: Public’s opinion on what is an “Ideal Candidate” was initiated in 32 cities of Punjab. Completed in 26 days with 1.21 respondents. January 2, 2012, results of the Reader’s Survey were announced in Dainik Bhaskar. 85% of voters in Punjab had expressed their views that while voting they would be given the due weightage about the “Candidate” instead of “Party”.
Campaign Impact: The “Sahi ko Chuno” campaign set a tone in Punjab. There was high awareness on need to choose the right candidate and also on why was it important. As a Right Candidate would represent them in future as well as playing a significant role in policy making for the betterment of Punjab and its people.
The campaign also used Cable, FM, Print Promo ads as well as outdoor media including Gates, Standees, Banners, Posters etc in major touch points across 32 cities of Punjab.
DAINIK BHASKAR GROUP introduces DB Assist - [ read more ]
The Dainik Bhaskar Group presents DB Assist, a one-stop data reference source - on the move. A compilation of useful data from a variety of sources in an elegantly designed for easy to access- refer format. A handy guide; accessible anytime to people interested in markets-media interaction across India.
Two things brought about the genesis of DB Assist. The Dainik Bhaskar Group has rapidly grown from a single-state publication to a multi-state, multi-language media behemoth within the past decade. And at the same time, the media landscape itself has undergone a sea change that, today involve complex transactions in the manner in which media planning & buying is conducted.
We therefore realised that for sales teams, there is a latent need to understand markets, their affluence levels & consumption habits and media exposure, to deal with marketers and the media fraternity. DB Assist initially took birth as a way to provide our teams with a simple yet powerful data-reference source.
As the data-base took shape, we saw this reference source growing bigger and more potent by the day. Soon it was clear that this was not getting limited to just being a provider of data for presentations & pitches but had evolved into a good medium to bring alive the nuances of our markets to our business associates.
To be sure of the response and its utility value, the team at Bhaskar met few seniors in industry across Mumbai, Delhi and Bangalore. Field tests results were amazing. Almost every senior planner and chosen marketers we shared our beta version with, were truly impressed with the potential utility of a single-window source for such varied information Data-On-The-Move, they termed it. And we were sure that we had something that was really going to help professionals in the industry.
Suddenly, from being a sales-kit, providing information just about our markets, the DB Assist turned into being a single-point reference source for information on just about any market in India, turning into a virtual All-India data-base a decision based on feedback from our business associates.
Peter Suresh, Senior GM Dainik Bhaskar Group and one who has championed this project says “The DB Assist is a result of observing and analysing three disparate challenges that exist for any marketer or media planner today.
Firstly, in the era of information overload to find a single source of neatly compiled data, from a variety of sources, readily available at the click of a button. The practical utility of the DB Assist is its first advantage.
Secondly, to be able to present cases with empirical evidence, of a vibrant emerging India beyond the traditional Metros. While many of us are bombarded by sound-bytes on this issue and some of us pay heed to it, very rarely are we able to sit back and put some shape and act on it. We believe the DB Assist will help us in some small manner to provoke just that.
And thirdly, to acknowledge the impatience of a generation of young professionals, who believe they possess neither the time nor the inclination to dig deep for information. For example it is often surprising for us on just how little of IRS is actually dug by planners & buyers today. The IRS is a veritable mine-field of information, yet not much is mined. One of the many things that a DB Assist aims to accomplish is to bring alive media metrics.”
He adds “Future versions will include more evolved cross-tabs that go beyond just listing of data. For example in our field visits we have received suggestions like; to convert district-wise data into SCR baskets. Such things are not readily available currently. The same is the case with things like trending. We anticipate similar constructive feedback that will help us further enhance the value of future versions of DB Assist. We will be bringing out a new version every quarter”.
We have sought and received formal permissions from the owners of all the data sources that we have used and have acknowledged them. The data-base itself is Flash-based and hence prevents direct copying attempts.
Sanjeev Kotnala, VP Dainik Bhaskar Group says “This initiative of Dainik Bhaskar Group is completely non-commercial and neutral to the industry. In fact DB Assist serves as a good promotional platform for the sources. The data released in DB Assist from sources such as the IRS & Indiastat.com or Indicus Analytics are just the tip of the huge icebergs that these sources have to offer on their original platforms”
There have been a lot of investments in data sources and in the design of DB Assist. And a team of three have been putting shape to this project over the past six months. We hope there are others in the fraternity who think alike. If there is one thing that is a malady with practitioners in the industry is that there is always a dearth of well designed and readily available sources of information, especially on markets beyond the metros. Bulk of media discussions today are monopolised by TV ratings and new media possibilities in the metros. There is very little discussion on markets beyond.
By virtue of its presence across almost a third of our country’s landscape, the Dainik Bhaskar Group can lay claim to the mantle of a leader-voice for the Tier-2 & 3 markets. This presents the group with an opportunity to hold out promises & reassurances of ROI possibilities, in the consumer collations beyond metros, for the most diehard of marketers. DB Assist is just one way in which we believe we can bring to the fore such issues.
Sanjeev Kotnala adds “The data is rich, offering some 63 market indices and 40+ economic indices across India, which are possible to be seen in different cuts on state or city levels. There is state specific information including infrastructure, State GDP, tourism, festivals etc in addition to the relevant media interface data. Now it’s for the industry to see how well they leverage this data base”
About Dainik Bhaskar Group
DB Corp Ltd has a strong presence in newspapers, radio, event marketing, printing, short code, internet portal, internet services and Mobile application. With its flagship Hindi daily newspaper, Dainik Bhaskar, Gujarati daily, Divya Bhaskar, and DNA- the English Daily it covers 11 States with 48 editions. In addition to these, it also publishes Business Bhaskar, DB Gold, DB Star and Magazines like Aha! Zindagi, Balbhaskar, Young Bhaskar and Lakshay. The other media businesses includes MY FM (radio channel), 54567 (Short Code), IMCL (internet services).
The brand ‘Bhaskar' is today synonymous with success, quality, dynamism and ethics in millions of households across India and the corporate world alike. For additional information please visit www.dainikbhaskar.com
KHUL JA SIM `SIM: GOLD COINS in DAINIK BHASKAR ring in huge response - [ read more ]
KHUL JA SIM SIM (KJSS), the magic mantra we all know as the most common spell led to a huge unprecedented response of more than 5.5 Lac responses in the 11 day cycle. The SMS count zoomed to 3,36,650 (Three lakh thirty six thousand) in addition more than 2,21,883 physical coupon were dropped at counters.
Dainik Bhaskar Group known for the innovative ways and stretching the possibilities to their logical conclusion created this unique TREASURE HUNT in newspaper. KJSS magic pulled response across the identified 16 cities in Madhya Pradesh, Chhattisgarh, Rajasthan, Punjab, Chandigarh, Haryana, Himachal Pradesh and Gujarat.
Dainik Bhaskar Group known for the innovative ways and stretching the possibilities to their logical conclusion created this unique TREASURE HUNT in newspaper. KJSS magic pulled response across the identified 16 cities in Madhya Pradesh, Chhattisgarh, Rajasthan, Punjab, Chandigarh, Haryana, Himachal Pradesh and Gujarat.
KJSS, launched on the auspicious day of AKSHAY TRITIYA was strategic as on this day GOLD is the metal predominant in the minds of the readers. The readers got an opportunity to win Gold Coins. Coming right at the end of the summer vacation period, it created the desired hype and buzzes to get readers and more back in Dainik Bhaskar Group. Predictably people during their absence from base station stop newspaper subscription and when they come back normal trade practices need to be operative to reinstate them with the brand. This is the period in which some swings in readership pattern is seen.
Commenting on the initiative Mr Vinay Maheshwari, VP (SMD) at Dainik Bhaskar Group says ‘In current market scenario and media explosion, every media owner needs to be agile and innovative in connecting with its reader / viewer base. Days of mere vanilla initiative are over. There is a huge base of in-depth reader understanding the group has and its reflected in the way when obvious is not even makes to the list of choices. KLSS is has been an strategic choice from the set of initiative alternatives, success of it reinforces the reader connect’ He adds ‘Readership is not through circulation- rather- circulation is the result of defined readership that comes from sustained content differentiation and quality’
DB Corp Ltd has a strong presence in newspapers, radio, event marketing, printing, short code, internet portal, internet services and Mobile application. With its flagship Hindi daily newspaper, Dainik Bhaskar, Gujarati daily, Divya Bhaskar, and DNA- the English Daily it covers 11 States with 48 editions. In addition to these, it also publishes Business Bhaskar, DB Gold, DB Star and Magazines like Aha! Zindagi, Balbhaskar, Young Bhaskar and Lakshay. The
Neha Mavani who was the project head expressed “Since the team already had a background of creating newspapers, the journalists were well versed and confident. However, unlike daily newspaper the content of the conference was different and hence had to be handled differently. Also since the seminars were on from the beginning of the day till the end it was essential for the team work in cohesion within the restricted timelines. The team which worked on this project came from various cities across the country and yet worked seamlessly for bringing out the magazine on daily basis. The team had put in relentless effort for the magazine to be a success.”
Raghuraman N. the editor said, “It was rewarding and exciting to be a part of one of the most important event in media and advertising calendar. It was a real challenge to produce a daily publication to address the pundits of the field”
