Divya Bhaskar, our Gujarati daily is published in 7 editions, 27 sub-editions, 2 states and across 3.53 mn Readers (Source: IRS Q4 2012). Divya Bhaskar has a dedicated editorial team consisting of 273 members.

Divya Bhaskar was launched in June 2003 from Ahmedabad, where it was competing primarily against a publication that was, at the time, nearly 8 decades old. Through effective strategic planning by the management team and the employment of robust marketing strategy, within a few months of the launch, Divya Bhaskar managed to overtake all its competitors (Source: IIM Case Study) and remains the market leader in that market in terms of circulation (Source: ABC July to Dec 2010). Since then, Divya Bhaskar has successfully launched editions throughout Gujarat.

We publish supplements to the main paper. Supplements form an integral part of the product base as they address specific reader needs, while offering advertisers a focused reach to a target audience. Supplements generally aim to capture local advertisement revenues. Set forth below is a summary of our supplements to Divya Bhaskar: