In the same context two massive campaigns, Jal Satyagraha Pratikriya and Jal Satyagraha Jal sena were run in 2007 and 2008 respectively. Jal Satyagraha Pratikriya initiated a thought process in the readers towards saving water by calling for their ideas on saving water on a toll free number, email address and postal set up.

Jal Satyagraha Jal Sena was an innovative story campaign where a group of children undertook the pledge of being water saviours. Both the campaigns were taken with great enthusiasm from the readers.

Bhopal:

From City of Lakes to City of Dried Lakes?

This was the grave question that the city of Bhopal was facing.

Why? – The upper lake of the city was drying due to inadequate rainfall and excessive usage. People dreaded the summers of 2004 to return when the lake dried to the extent that young boys started using it as a cricket ground.

Sensing the grave water situation, the Shivraj Singh Government decided to initiate water supply on alternate days in the city. This was the same Govt. which won the last elections on the water issue!!!! It was now facing the wrath of water depletion.

Dainik Bhaskar sensed a great opportunity here to make the people of the city realise the importance of water.

This opportunity lead to the genesis of the “Jal Hai toh Kal Hai” campaign

Dainik Bhaskar came up with this clutter breaking idea which has been explained below :-