Dainik Bhaskar Group is Urban India’s #1 newspaper group and has 6 newspapers with 67 editions. The group has a total readership of 1.26 Crore in Urban India. The group has a strong presence in radio business. 94.3 MY FM, the radio brand of the group is the largest radio network in India, with presence in 30 cities across 7 states. The digital arm of group, DB Digital has 2.6 billion collective page-views with 80.4 million unique visitors across its portals in four languages, Hindi, Gujarati, English and Marathi.
Reaching out across media, languages and demographics. Connecting with India, every day.
The post-colonial era in India saw a clear dominance of British-established English dailies. The readership leaned towards a certain type of conventional journalism. And it was in this milieu that we launched Dainik Bhaskar in 1958. With its heightened Indian sensibility and attention to colloquial nuances, Dainik Bhaskar quickly became a household name. Its style of journalism was accessible, sharp and had a quintessentially local flavour. Something India related and responded to. Soon, Dainik Bhaskar became a significant catalyst of national change in news reporting.
With 46 editions across 11 states, readership of approximately 4.63 crore which includes 0.12 crore variant readers (Source: IRS 2017 TR) and a series of editorially-altered sub-editions, Dainik Bhaskar connects with India on a vast scale.
The launch of Divya Bhaskar in Gujarat was a momentous step. The Group broke the language barrier with the launch of its Gujarati daily, Divya Bhaskar in 2003.
A ground breaking twin contact survey program was conducted which addressed the readers’ demands that had been so far shunned in this market. The need of the hour was a newspaper that catered to the choices and preferences of its readers. After surveying 12,00,000 households and comprehending their readership needs, Divya Bhaskar was launched and its very first edition ran into 4.52 lakh copies, a record-breaking debut. It is now an industry benchmark and its success story has become a case study by IIM-Ahmedabad. Today, Divya Bhaskar has 9 editions across Gujarat (Ahmedabad, Mehsana, Rajkot, Surat, Vapi, Baroda, Bhavnagar and Bhuj) and Maharashtra (Mumbai) with a readership of 88.45 lakh readers which includes 10.04 lakh variant readers. (Source IRS 2017 TR)
2011 saw another foray into a regional language by the Dainik Bhaskar Group. New, independent and courageous, Dainik Divya Marathi rapidly became synonymous with the voice of Maharashtra. With its hard-hitting and bold journalism, the newspaper came to be recognised as Maharashtra’s Only Independant Daily.
While the main newspaper addresses larger issues of international, national and local news, politics, business and sports, a series of specialised supplements are also published. From lifestyle articles to sting operations, from modern glamour to urban problems and local grievances - Divya City, Madhurima, DB Star and Rasik cover a vast range of topics and form an integral part of our product base. These supplements concentrate on fulfilling specific readership needs and simultaneously offer advertisers a focused reach to niche target audiences.
Growing from strength to strength in Central Maharashtra, Divya Marathi has 6 editions (Aurangabad, Nashik, Jalgoan, Ahmednagar, Solapur and Akola) with a readership of 30.05 lakh readers (Source IRS 2017 TR).
The compact daily was introduced in 2008. It is known for its investigative journalism and campaign on social issues. It also covers features on lifestyle and glamour. It is the only compact daily with select pages in English to appeal to the youth.
DB Star is available across 3 editions in Madhya Pradesh (Bhopal, Indore and Gwalior), 1 edition in Chhattisgarh (Raipur) and 1 edition in Rajasthan (Jodhpur) with a readership of 5.30 lakh readers (Source IRS Q4 2012).
DB Post is a compact newspaper in English which offers compelling content covering a variety of topics – global, health, lifestyle, politics and sports. The newspaper provides in-depth coverage and easy to comprehend content. Currently, DB Post is available in Bhopal.
Dainik Bhaskar Group acquired Saurashtra Samachar in the year 2004. Published from Bhavnagar, with 6.47 Lakh readership (Source IRS 2017 TR), Saurashtra Samachar is a leading premium Gujarati daily for Saurashtra region of Gujarat.
Radio is one of India’s most-loved media platforms, with an avid audience in every part of the country. Hence, the Group ventured into this medium with the launch of 94.3 MY FM in 2006. A heart-warming channel that offers its listeners unique, innovative, relatable and exciting content, we made sure this channel had something for everyone.
From devotional music to ghazals, new Bollywood songs to classic golden hits, talk shows especially created for women to a public forum for sharing personal, inspiring stories, and even a slot for numerology; we cover a huge range of interests, tastes and subjects.
The result? 94.3 MY FM connected to the heart of India almost instantly. Today, it is the largest & fastest growing radio network of the Tier II & Tier III cities across 7 states. The brand focuses its content around its unique proposition – Jiyo Dil Se – and inspires listeners by encouraging them to follow their heart. The refreshing, different and vibrant content guides people on how to live life to the fullest. And it is this spirit that has enabled 94.3 MY FM to command leadership in both audiences and retail market shares, while establishing itself as a household name.
Dainik Bhaskar Group has developed a stupendous digital leg with over 85.6 million (Source: Google Analytics, Jun'17) unique users across its 13 digital portals. DB Digital offers readers a rich online experience that includes the fastest news, exhaustive views, vibrant photography and engaging videos. The portals are as follows:
- Largest Hindi news website | - Largest Gujarati website
- Marathi News website | - Premier English language website
- Ultimate Bollywood website | - India’s First SME business website in Hindi
- India’s first multilingual fashion website | - Spiritual & life management website
- Prominent cricket website | - Latest Gadgets and Tech News website
- Healthy & Delicious Recipes website | - End to end solutions for new home seekers
- Go-to news website for youth & women audiences
There is a huge opportunity that lies in the Tier II and Tier III cities of India, where consumption of digital media is growing at a staggering rate of 62%(Source: Google analytics, Dec’16). We tapped into this high-opportunity language news market in the digital space by developing a superlative Hindi language web platform. This delivered real time news from over 800 cities, from ground zero. The mobile category is also growing rapidly in the Tier II and Tier III cities of India. To cater to this audience, we developed mobile-friendly websites and applications for our readers and undertook unique initiatives to graduate the users to this platform. And as usual, our approach was extremely personal.
An on-ground team visited the households and assisted the readers in downloading our mobile application. After they had successfully introduced households to the application, our teams walked them through a step-by-step journey into our digital platforms.
This one-on-one approach received an incredible response. Our mobile applications have reached 9.9 million downloads. (Source: Playstore, iTunes, windows and door to door internal tracking, Jun'17). Dainik Bhaskar mobile app was awarded GOLD in the prestigious Hermes creative awards in the Mobile App category under Mobile & Web based Technology section.
We publish a series of periodicals that are especially designed to suit the reading sensibilities of the audiences. From content created especially for children to content meant for the new-age Urban Indian, our magazines and periodicals are relevant, unique and enriching.