Dainik Bhaskar Group
  • Our businesses

 

WHAT WE DO

 

The Dainik Bhaskar Group is India’s largest newspaper group. With 6 newspapers and 66 editions, the group has total readership of nearly 4.4 Crore across 12 states. The group has a strong presence in radio business. 94.3 MY FM, the radio brand of the group is the largest radio network in India, with presence in 30 cities across 7 states. The digital arm of group, DB Digital has 1.9 billion collective page-views with 85.6 million unique visitors across its portals in four languages, Hindi, Gujarati, English and Marathi. (Source: Google Analytics, Jun'17)

 

 

BUSINESS

 

Everyone gets the news.

Reaching out across media, languages and demographics. Connecting with India, every day.

 

  • NEWSPAPER
  • RADIO
  • DB DIGITAL
  • SUPPLEMENTS

  • Dainik Bhaskar
  • Divya Bhaskar
  • Divya Marathi
  • DB Star
  • DB Post
  • Saurashtra Samachar

 

Dainik Bhaskar

 

The post-colonial era in India saw a clear dominance of British-established English dailies. The readership leaned towards a certain type of conventional journalism. And it was in this milieu that we launched Dainik Bhaskar in 1958. With its heightened Indian sensibility and attention to colloquial nuances, Dainik Bhaskar quickly became a household name. Its style of journalism was accessible, sharp and had a quintessentially local flavour. Something India related and responded to. Soon, Dainik Bhaskar became a significant catalyst of national change in news reporting.

 

Today, Dainik Bhaskar is the flagship daily of our Group and is the largest circulated daily in India (Source: ABC JJ’16). With 45 editions across 11 states, readership of approximately 3.5 crore (Source: IRS Q4 2012) and a series of editorially-altered sub-editions, Dainik Bhaskar connects with India on a vast scale.

 

For Dainik Bhaskar state-wise edition list please click here.

Dainik Bhaksar daily

 

Divya Bhaskar

 

The launch of Divya Bhaskar in Gujarat was a momentous step. The Group broke the language barrier with the launch of its Gujarati daily, Divya Bhaskar in 2003.

 

A ground breaking twin contact survey program was conducted which addressed the readers’ demands that had been so far shunned in this market. The need of the hour was a newspaper that catered to the choices and preferences of its readers. After surveying 12,00,000 households and comprehending their readership needs, Divya Bhaskar was launched and its very first edition ran into 4.52 lakh copies, a record-breaking debut. It is now an industry benchmark and its success story has become a case study by IIM-Ahmedabad. Today, Divya Bhaskar has 9 editions across Gujarat (Ahmedabad, Mehsana, Rajkot, Surat, Vapi, Baroda, Bhavnagar and Bhuj) and Maharashtra (Mumbai) with a readership of 57.9 lakh readers. (Source IRS Q4 2012)

 

Divya Bhaskar daily

 

Divya Marathi

 

2011 saw another foray into a regional language by the Dainik Bhaskar Group. New, independent and courageous, Dainik Divya Marathi rapidly became synonymous with the voice of Maharashtra. With its hard-hitting and bold journalism, the newspaper came to be recognised as Maharashtra’s Only Independant Daily.

 

While the main newspaper addresses larger issues of international, national and local news, politics, business and sports, a series of specialised supplements are also published. From lifestyle articles to sting operations, from modern glamour to urban problems and local grievances - Divya City, Madhurima, DB Star and Rasik cover a vast range of topics and form an integral part of our product base. These supplements concentrate on fulfilling specific readership needs and simultaneously offer advertisers a focused reach to niche target audiences.

 

Growing from strength to strength in Central Maharashtra, Divya Marathi has 6 editions (Aurangabad, Nashik, Jalgoan, Ahmednagar, Solapur and Akola) with a readership of 17 lakh readers (Source IRS Q4 2012).

 

Divya Marathi Daily

 

DB Star

 

The compact daily was introduced in 2008. It is known for its investigative journalism and campaign on social issues. It also covers features on lifestyle and glamour. It is the only compact daily with select pages in English to appeal to the youth.

 

DB Star is available across 3 editions in Madhya Pradesh (Bhopal, Indore and Gwalior), 1 edition in Chhattisgarh (Raipur) and 1 edition in Rajasthan (Jodhpur) with a readership of 5.30 lakh readers (Source IRS Q4 2012).

 

DB Star

 

DB Post

 

DB Post is a compact newspaper in English which offers compelling content covering a variety of topics – global, health, lifestyle, politics and sports. The newspaper provides in-depth coverage and easy to comprehend content. Currently, DB Post is available in Bhopal.

DB Post

 

Saurashtra Samachar

 

Dainik Bhaskar Group acquired Saurashtra Samachar in the year 2004. Published from Bhavnagar, with 3.80 Lakh readership (Source IRS Q4 2012) and 51,000 copies, Saurashtra Samachar is a leading premium Gujarati daily for Saurashtra region of Gujarat.

Saurashtra Samachar

 

94.3 MY FM

 

Radio is one of India’s most-loved media platforms, with an avid audience in every part of the country. Hence, the Group ventured into this medium with the launch of 94.3 MY FM in 2006. A heart-warming channel that offers its listeners unique, innovative, relatable and exciting content, we made sure this channel had something for everyone.

 

From devotional music to ghazals, new Bollywood songs to classic golden hits, talk shows especially created for women to a public forum for sharing personal, inspiring stories, and even a slot for numerology; we cover a huge range of interests, tastes and subjects.

 

The result? 94.3 MY FM connected to the heart of India almost instantly. Today, it is the largest & fastest growing radio network of the Tier II & Tier III cities across 7 states. The brand focuses its content around its unique proposition – Jiyo Dil Se – and inspires listeners by encouraging them to follow their heart. The refreshing, different and vibrant content guides people on how to live life to the fullest. And it is this spirit that has enabled 94.3 MY FM to command leadership in both audiences and retail market shares, while establishing itself as a household name.

 

My FM radio

 

DB DIGITAL

 

The Dainik Bhaskar Group has developed a stupendous digital leg with over 85.6 million (Source: Google Analytics, Jun'17) unique users across its 13 digital portals. DB Digital offers readers a rich online experience that includes the fastest news, exhaustive views, vibrant photography and engaging videos. The portals are as follows:

 

dainikbhaskar.com    -    Largest Hindi news website    |    divyabhaskar.com    -    Largest Gujarati website
divyamarathi.com    -    Marathi News website    |    dailybhaskar.com    -    Premier English language website
bollywoodbhaskar.com    -     Ultimate Bollywood website    |    moneybhaskar.com    -    India’s First SME business website in Hindi
fashion101.in    -    India’s first multilingual fashion website    |    jeevanmantra.in    -    Spiritual & life management website
dbcric.com    -    Prominent cricket website    |     gadgets.bhaskar.com    -    Latest Gadgets and Tech News website
food.bhaskar.com    -    Healthy & Delicious Recipes website    |     homeonline.com    -    End to end solutions for new home seekers
postpickle.com    -    Go-to news website for youth & women audiences

 

There is a huge opportunity that lies in the Tier II and Tier III cities of India, where consumption of digital media is growing at a staggering rate of 62%(Source: Google analytics, Dec’16). We tapped into this high-opportunity language news market in the digital space by developing a superlative Hindi language web platform. This delivered real time news from over 800 cities, from ground zero. The mobile category is also growing rapidly in the Tier II and Tier III cities of India. To cater to this audience, we developed mobile-friendly websites and applications for our readers and undertook unique initiatives to graduate the users to this platform. And as usual, our approach was extremely personal.

 

An on-ground team visited the households and assisted the readers in downloading our mobile application. After they had successfully introduced households to the application, our teams walked them through a step-by-step journey into our digital platforms.

 

This one-on-one approach received an incredible response. Our mobile applications have reached 9.9 million downloads. (Source: Playstore, iTunes, windows and door to door internal tracking, Jun'17). Dainik Bhaskar mobile app was awarded GOLD in the prestigious Hermes creative awards in the Mobile App category under Mobile & Web based Technology section.

 

DB Digital app

 

SUPPLEMENTS

 

We publish a series of periodicals that are especially designed to suit the reading sensibilities of the audiences. From content created especially for children to content meant for the new-age Urban Indian, our magazines and periodicals are relevant, unique and enriching.

 

  • Aha! Zindagi is a new-age monthly magazine that focuses on the concept of positive living. Its content combines articles for the body, mind and soul, inspiring readers to lead a fulfilling, healthy and positive life. Its unique positioning has established Aha! Zindagi as a best-in-class product in this genre
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  • Bal Bhaskar is a fortnightly Hindi and Gujarati children’s magazines, which comprises interactive and customised editorial content, with a focus on entertainment, education and activities for children. A warm and welcoming brand, this magazine has etched a place for itself in the hearts of children
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  • Young Bhaskar is a fortnightly English children’s magazine that encourages an attitude of learning and exploration through entertainment, cartoons, puzzles, stories and other engaging content for children. The unique content combines education and fun seamlessly, offering children a sharp and holistic learning experience
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  • Madhurima is a weekly supplement exclusively designed for women. The broadsheet carries articles on health, fitness, beauty, fashion, relationship and career. The magazine seeks to be a change driver for women in society by providing inspirational, emotional and latest content. Dedicated to our women readers, Madhurima features inspiring empowerment articles with an aim to inspire and applaud the spirit, efforts and success of women.
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  • Navrang is a 4-page bollywood supplement which gives a sneak- peak to its readers with latest news and gossip from tinsel town. It comes along with Dainik Bhaskar on saturdays and with Divya Bhaskar on fridays. The readers get up close and personal with their favorite celebrities through various articles on latest happenings, Bollywood news/gossip and interviews published in Navrang.

 

Magazines from Dainik Bhaskar Group