Dainik Bhaskar Group
  • Our businesses

 

WHAT WE DO

 

The Dainik Bhaskar Group is India’s largest newspaper group. With 6 newspapers and 66 editions, the group has total readership of nearly 4.4 Crore across 12 states. The group has a strong presence in radio business. 94.3 MY FM, the radio brand of the group is the largest radio network in India, with presence in 30 cities across 7 states. The digital arm of group, DB Digital has 1.9 billion collective page-views with 85.6 million unique visitors across its portals in four languages, Hindi, Gujarati, English and Marathi. (Source: Google Analytics, Jun'17)

 

 

EXPERIENCES

 

The Dainik Bhaskar Group connects with its stakeholders through various platforms to drive strong engagement platforms. The Group has initiated a range of brand extensions that delve into diverse fields, appeal across varied sections of society and draw audiences at multiple levels.

 

  • UNMETRO
  • MOSAIC
  • IPA
  • JAIPUR LITERATURE FEST
  • NO NEGATIVE MONDAY
  • SIMHASTHA
  • SWATANTRA VICHAAR
  • AZAAD SOCH
  • JEETO 15 CRORES
  • LIVE POSITIVE
  • JAL SATYAGRAH
  • COMICS FOR CHANGE

 

UNMETRO

 

Unmetro is an economic terrain that is fast reaching critical mass. It’s here that the India’s 21st century growth story is being written. The Dainik Bhaskar Group is helping marketers gather critical information about this rapidly changing segment of the Indian population, beyond top metros. There are about 8,000 cities & towns across the country, beyond the traditional top metros also referred to as the rest of Urban India, Middle India, or Tier II / III / IV cities. Unmetro includes 45 cities with a population of more than 1 million and another 480 cities with a population of 1,00,000 or more.

 

At D.B. Corp., we call this the ‘Unmetro’ revolution. While the metro markets continue to be important, the blurring of boundaries and the emergence of these new centres of economic growth need to be brought into focus.

 

Dainik Bhaskar’s Unmetro initiative is aimed to break the paradigm of metro-centric advertising, by making marketers think out-of-the-box and shift their focus to the cities beyond metros that’s fuelling the real growth. New opportunity are rising affluence levels and change in consumption patterns are opening doors for marketers to service new markets. This has created numerous opportunities for both national and international brands in India. To continue this endeavor Unmetro – 'The Action Is Elsewhere', a brand new campaign aimed at the marketers, advertisers and the media planner/buyer was launched beginning this year.

 

We believe we are best placed to tell and represent the ‘Unmetro’ story, having grown in size, strength, voice and acceptance of our audiences in the Unmetro markets.

 

We are bringing markets closer to the customer through our large repertoire of publications that have the highest circulations in the Unmetro markets. We offer our advertisers attractive, competitive rates for advertising in our publications and our help and service in mining the potential of these markets. Our Unmetro – 'The Action Is Elsewhere' initiative encourages strategic thinking and builds the conversation with the marketing and advertiser community to unleash the potential of these cities beyond the metros.

 

We are delivering evolved content to a wide range of audiences in these markets. We are doing this by innovating on delivery platforms. We are bringing these attractive markets within the reach of producers and service providers. For us, Unmetro is a bridge we are building for progress and prosperity to navigate its way.

 

UNMETRO the avtion is elsewhere campaign

 

MOSAIC

 

In today’s fast-paced world, the beauty of the written word is less and less appreciated. Creative ingenuity, social statements, evocative stories and hard-hitting campaigns – these have all been a quintessential part of India’s print advertising. And we felt the strong need to revoke an affiliation for print media in India.There has never been a compendium for print advertising in India. No single compilation that celebrates this body of work.

 

As India’s largest newspaper Group, we introduced India’s first unique compendium of the best in print advertising in India – ‘Mosaic’. Launched in 2012, the compendium was a resounding success, with 83 campaign submissions from 22 leading creative agencies. In the past three editions, Mosaic has featured some of the key award winning print campaigns from brands such as DHL, Cadbury, Audi, Ford, Fujifilm, Parker Pens, Woodland, Chlor-mint, Mercedes-Benz, Citibank India and Skoda.

 

  • 2014
  • 2013
  • 2012

 

Mosaic 2014

 

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Mosaic 2013

 

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Mosaic 2012

 

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A range of initiatives that delve into diverse fields, appeal across varied sections of society and draw audiences at multiple levels.

INDIA PRIDE AWARDS

 

Ever since Indian independence, the PSU sector has invested in the progress of the nation at an unparalleled scale. Partnering India’s development at every step. Enabling the country to become one of the world’s rising economic giants.

 

This spirit of commitment and perseverance is something we deeply admire. And so, the Dainik Bhaskar Group conceived and instituted the India Pride Awards – a unique tribute to the Public Sector Undertakings (PSUs) that applauds and celebrates their immense contributions towards nation-building.

 

The award selection process is a rigorous one, with a regular re-calibration of every nomination against the analysis and rating of ICRA (our Knowledge Partners). The award ceremonies have been graced by the presence of many dignitaries including Dr. M. Veerappa Moily (Union Minister for Petroleum & Natural Gas, Environment and Forests), Shri. V Narayanasamy (Minister of State, Parliamentary Affairs, Prime Minister's Office, Personnel, Public Grievances and Pensions) and Shri. Montek Singh Ahluwalia (Deputy Chairman, Planning Commission, Govt. of India). Today, these awards are considered amongst the most prestigious in India, and have moved into their 6th year.

 

INDIA PRIDE AWARDS

 

Ever since Indian independence, the PSU sector has invested in the progress of the nation at an unparalleled scale. Partnering India’s development at every step. Enabling the country to become one of the world’s rising economic giants.

 

This spirit of commitment and perseverance is something we deeply admire. And so, the Dainik Bhaskar Group conceived and instituted the India Pride Awards – a unique tribute to the Public Sector Undertakings (PSUs) that applauds and celebrates their immense contributions towards nation-building.

 

The award selection process is a rigorous one, with a regular re-calibration of every nomination against the analysis and rating of ICRA (our Knowledge Partners). The award ceremonies have been graced by the presence of many dignitaries including Dr. M. Veerappa Moily (Union Minister for Petroleum & Natural Gas, Environment and Forests), Shri. V Narayanasamy (Minister of State, Parliamentary Affairs, Prime Minister's Office, Personnel, Public Grievances and Pensions) and Shri. Montek Singh Ahluwalia (Deputy Chairman, Planning Commission, Govt. of India). Today, these awards are considered amongst the most prestigious in India, and have moved into their 6th year.

 

IPA 2013

 

On: 19th December 2013 | Venue: Taj Palace, Delhi

 

Chief Guest: Dr. M. Mangapati Pallam Raju, Hon'ble Union Minister, Human Resource Development, Govt. of India

 

Guest of Honour: Dr. Harak Singh Rawat, Cabinet Minister of Agriculture, Medical Education & Soldier Welfare, Govt. of Uttarakhand

 

Special Guests: Dr. Charan Das Mahant, Hon'ble Minister of State of Agriculture Government of India & Shri. Rajeev Shukla, Minister of State Planning and Parliamentary Affairs

 

IPA 2012

 

On: 28th January 2013 | Venue: The Oberoi, New Delhi

 

Special Guests:

 

  • Dr. M. Veerappa Moily, Union Minister for Petroleum & Natural Gas, Environment and Forests
  • Shri. Jagdambika Pal, Chairman, Committee on Public Sector Undertaking

 

New Award Segment Introduced: Best Creative Agency – PSU

 

IPA 2011

 

On: 21st October 2011 | Venue: Taj Palace, New Delhi

 

Chief Guest: Shri. Montek Singh Ahluwalia – Deputy Chairman, Planning Commission, Govt. of India

 

Guests of Honour: Shri. V Narayanasamy, Minister of State, Parliamentary Affairs, Prime Minister's Office, Personnel, Public Grievances and Pensions and Shri. Jairam Ramesh, Union Minister of Rural Development

 

New Awards Segments Introduced:

  • Social Change Agents
  • Impact Creator – Civil Servants

 

India Pride Awards

 

JAIPUR LITERATURE FEST

 

Dainik Bhaskar is associated with 26 sessions at the Jaipur Literature Fest 2015 ( 8 sessions presented by Dainik Bhaskar, 13 sessions of regional literature branded as Dainik Bhaskar Bhasha Series and 5 sessions for DNA). One of the biggest events of the festival, the launch event ‘Ruskin Bond in conversation' with Ravi Singh,is presented by Dainik Bhaskar. Kalpesh Yagnik (Group Editor)is a panelist in the session "The Need to Listen: Dialogue versus Rhetoric". Sudheendra Kulkarni, Syed Salman Chishty, P. Sivakami, Pinky Anand and Kalpesh Yagnik moderated by Shashi Tharoor.

 

Another event, the launch of the book ‘Himalaya ka Kabristaan’ by Mr Laxmi Pant with Namita Ghokale and Steven Alter was also presented by Dainik Bhaskar.

 

 

Jaipur Literature Fest

 

No Negative Monday

 

Taking cue from the dissatisfaction about negative news being published everyday and realizing its responsibility as a credible newspaper, Dainik Bhaskar, India’s largest circulated daily, has pioneered change that has never been witnessed in the history of media anywhere in the world - ‘No Negative Monday'.Keeping in mind the fact that readers like to start their week on positive note, Dainik Bhaskar has initiated and driven this movement on Monday, since it is the first day of the week and people generally plan for their whole week on this day.

 

No Negative Monday

 

SIMHASTHA

 

With an objective to showcase Dainik Bhaskar brand as the most visible and relevant brand during Simhastha – world’s largest congregation , held once in 12 years , Dainik Bhaskar organized the biggest ever Maha Arti (prayer ceremony) and Maha Yatra (mass procession) a month before Simhastha in Ujjain. This was followed by two month long comprehensive on ground-visibility.

 

SIMHASTHA

 

SWATANTRA VICHAAR

 

Dainik Bhaskar launched ‘Swatantra Vichaar’ campaign in Maharashtra in April 2016 with an objective to establish Divya Marathi as Maharashtra’s only independent newspaper. This was based on the idea that only an independent newspaper can empower its readers to think independently. Six month long integrated campaign with the tag line ‘Swatantra Padho Swatantra Socho’ (Read Independent. Think Independent) was amplified through print ads, edit notes and OOH.

 

SWATANTRA VICHAAR

 

AZAAD SOCH

 

Dainik Bhaskar launched ‘Azaad Soch’ campaign in Punjab with an overall thought that only an independent newspaper can empower its readers to make informed and independent choice during elections. The campaign was aimed to position Dainik Bhaskar as Punjab’s only independent newspaper. Planned in two phases, the tagline for the campaign was Sahi Padho, Sahi Soco (Read Right, Choose Right) and Sahi Padho, Sahi Chuno (Read Right, Choose Right).

 

AZAAD SOCH

 

JEETO 15 CRORES

 

While the entire nation was busy tracking various facets of India’s biggest indirect tax reform Goods & Services Tax (GST), Dainik Bhaskar decided to give people respite through an unbelievable offer that they cannot resist. With a brand presence in 13 states through 65 editions in 4 languages, Dainik Bhaskar launched a massive marketing initiative –‘Jeeto 15 Crore’ (Win prizes worth 15 crores) on 1st July, the day GST was implemented. This initiative has not only given its 44 million readers a reason to smile but also a chance to win prizes worth a whopping INR 15 crores. In order to give the non-readers an equal opportunity of participation, a missed call number was integrated in all the communication collaterals. The non-readers could subscribe to the newspaper by giving a missed call and be a part of this biggest gifting bonanza offered in the history of newspapers.

 

JEETO 15 CRORES

 

LIVE POSITIVE

 

Dainik Bhaskar launched ‘Live Positive’ initiative in Kota to drive behavioural change towards instilling positivity by sensitizing students, their parents and teachers in Kota. TISS was taken on board as knowledge partner. Last one year’s collaborative effort resulted in preventing eight potential cases of suicide attempts by students in Kota.

 

LIVE POSITIVE

 

JAL SATYAGRAH

 

This initiative was aimed to sensitize people towards judicious use of water resources thereby ensuring sustainable conservation of this precious resource. Dainik Bhaskar has partnered with Federation of Hotels and Restaurant Association of India (FHRAI) to serve half-filled glass of water instead of full glass across 4,000 restaurants in India. This initiative is an extension to our campaign - Jal Satyagrah which is aimed at driving behavioural change towards responsible water consumption.

 

JAL SATYAGRAH

 

COMICS FOR CHANGE

 

‘Comics for Change’ initiative was aimed to promote responsible consumption of water, food and electricity through creative storytelling. Just as vividly as comics convey the feats of superheroes, ‘Comics for Change’ leveraged the power of visual storytelling to amplify awareness amongst children and youths about the Sustainable Development Goals related to minimizing Water, Food and Electricity wastage thereby helping them to become more responsible citizens.

 

COMICS FOR CHANGE