Campaign Category: CIRCULATION

To celebrate the milestone of 14 crore readers, Dainik Bhaskar launched ‘Jeeto 14 Crore’ – a first-of-its-kind phygital contest that combined print and digital participation. Over 10.34 lakh unique readers took part in the main campaign, and 5.8 lakh participated in recurring “Power Play” rounds held every 15 days. In just 3 months, the initiative…

The Mega Offer was a large-scale coupon-based reader engagement campaign that ran across key markets. Readers were asked to collect printed coupons from the newspaper and paste them in a prescribed format. Over 3.8 lakh entries were received, and winners were selected through a lucky draw by a retired DGP. Prizes included SUVs, electric scooters,…

Quiz League was a cricket-themed campaign that ran during the IPL season, where readers answered two daily questions related to the matches. It offered daily, weekly, and a grand prize (a couple’s trip to Dubai), drawing over 15.9 lakh total submissions. Unique participation rose from 2.1 lakh in the previous year to 3.9 lakh, showing…

‘Padho Aur Jeeto’ was a headline-based quiz initiative encouraging readers to stay updated with the daily news. Each day, two questions were asked based on the front page headlines. With more than 1.3 crore entries and over 10 lakh unique participants, it broke all previous records in reader contests. The campaign awarded daily, weekly, and…

A high impact engagement drive conducted across markets that the group operates in. The proposition ‘Jeeto 10 crore’ drew record participation of more than 1 million readers.

Jeeto 21 Crore is nation’s one of the biggest newspaper subscription drive. Dainik Bhaskar came with this campaign in 2019 and provided people with an opportunity to win gifts worth Rs. 21 Crore. The campaign was promoted through an integrated media campaign and to top it all, DB roped in bollywood star Salman Khan as…

Dainik Bhaskar came up with a unique circulation campaign called ‘Run Banao Karodon Ke Inaam Pao’ in line with the ongoing cricket season during IPL and ICC World Cup 2019. DB roped in renwoned cricketer Shikhar Dhawan as the brand ambassador of the campaign. The campaign was a hit witnessing the participation of a huge…

The Dainik Bhaskar Group’s foray in Bihar is an embodiment of our relentless spirit to provide the best-in-class product to our readers. Bihar was a 3 player ‘Hindi’ newspaper market with only 44% penetration highlighting the market potential for a right product and of market expansion opportunities. With the launch of Dainik Bhaskar’s Patna edition,…

While the entire nation was busy tracking various facets of India’s biggest indirect tax reform, Goods & Services Tax (GST), Dainik Bhaskar decided to give people respite through an unbelievable offer that they couldn’t resist. With a brand presence in 13 states through 65 editions in 4 languages, Dainik Bhaskar launched the marketing initiative –‘Jeeto…