Azaad Soch

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Dainik Bhaskar launched ‘Azaad Soch’ campaign in Punjab with an overall thought that only an independent newspaper can empower its readers to make an informed and independent choice during elections. The campaign was aimed to position Dainik Bhaskar as Punjab’s only independent newspaper. Planned in two phases, the tagline for the campaign was Sahi Padho, Sahi Socho (Read Right, Choose Right) and Sahi Padho, Sahi Chuno (Read Right, Choose Right).