The Dainik Bhaskar Group’s foray in Bihar is an embodiment of our relentless spirit to provide the best-in-class product to our readers. Bihar was a 3 player ‘Hindi’ newspaper market with only 44% penetration highlighting the market potential for a right product and of market expansion opportunities. With the launch of Dainik Bhaskar’s Patna edition, the Group now covers 14 Indian states. Unique, deep-rooted research and survey of 3,37,578 households marked the Bihar launch as one of our most iconic introductions into a new Hindi market.
We entered Bihar with our signature twin-program survey and an aim to outstrip the competing newspaper brands by 10-15% market share. ‘Speak Up Bihar’ campaign encouraged Bihar’s readers to express their views and redefine the way they received the news every day. With an overwhelming 1,70,000 copies distributed, Dainik Bhaskar claimed the position of No. 1 from Day 1.