Brand Tune Launch

Through this campaign we have tried to establish that no matter what situation one may be in, MY FM is always going to be there to uplift the mood and bring a person in a happy mind space. We wanted our listeners to not only register the new tune in their minds, but also engage and groove into it. Composed by renowned Bollywood music composer Rochak Kohli, written by Vayu and sung by Divya Kumar, the jingle had foot-tapping beats and catchy mnemonics.
Celeb choreographer Melvin Louis performed on our brand jingle and gave us the signature step that we had planned. The dancing hook was then shared by our team of RJs on their social media platforms and a viral chain of dance videos revolving around the signature step was formed creating over 5 Million impressions and garnering over 2.5 Million Views!