Jeeto 14 Crore

To celebrate the milestone of 14 crore readers, Dainik Bhaskar launched ‘Jeeto 14 Crore’ – a first-of-its-kind phygital contest that combined print and digital participation. Over 10.34 lakh unique readers took part in the main campaign, and 5.8 lakh participated in recurring “Power Play” rounds held every 15 days. In just 3 months, the initiative recorded 1.5 lakh prize redemptions, making it one of the fastest-growing engagement programs in the industry. The campaign set a new benchmark in building deep, meaningful connections with the reader base.