Jeeto 15 Crores

While the entire nation was busy tracking various facets of India’s biggest indirect tax reform, Goods & Services Tax (GST), Dainik Bhaskar decided to give people respite through an unbelievable offer that they couldn’t resist. With a brand presence in 13 states through 65 editions in 4 languages, Dainik Bhaskar launched the marketing initiative –‘Jeeto 15 Crores’ (Win prizes worth 15 crores) on 1st July, the day GST was implemented. This initiative has not only given its 44 million readers a reason to smile but also a chance to win prizes worth a whopping INR 15 crores. In order to give the non-readers an equal opportunity of participation, a missed call number was integrated in all the communication collaterals. The non-readers could subscribe to the newspaper by giving a missed call and be a part of this biggest gifting bonanza offered in the history of newspapers.