The ‘Live No Negative’ movement drives the people to have a positive outlook to life. At DBCL one of the key initiatives undertaken to build this philosophy forward is ‘No Negative Monday’.
The Group follows the ‘No Negative News on Monday’ policy, across all its newspapers and carries only positive news to ensure that readers start their week with positivity. If there is negative news which is significant for readers, it is carried in a separate pull-out or page with a disclaimer.
This helps generate hope, inspiration, delight and a sense of pride besides being a great start to the week. Being a first-of-its-kind initiative, this initiative received wide acclaim in the industry, and very positive reception from readers.