In today’s fast-paced world, the beauty of the written word is less and less appreciated. Creative ingenuity, social statements, evocative stories and hard-hitting campaigns – these have all been a quintessential part of India’s print advertising. And we felt the strong need to revoke an affiliation for print media in India.There has never been a compendium for print advertising in India. No single compilation that celebrates this body of work.
As India’s largest newspaper Group, we introduced India’s first unique compendium of the best in print advertising in India – ‘Mosaic’. Launched in 2012, the compendium was a resounding success, with 83 campaign submissions from 22 leading creative agencies. In the past three editions, Mosaic has featured some of the key award winning print campaigns from brands such as DHL, Cadbury, Audi, Ford, Fujifilm, Parker Pens, Woodland, Chlor-mint, Mercedes-Benz, Citibank India and Skoda.