MY FM Ke RANGREZZ

An activity designed around school kids, ‘MY FM Ke Rangrezz’ provides a platform to reach and engage schools, kids, parents and listeners alike. The objective is to help build a grass root level connect in tier 2 cities and tap into MY FM’s core audience – families.
Subsequently, ‘MY FM Ke Rangrezz’- aimed around a particular theme to unite the states in one national thought and ignite a sense of responsibility in our future generation; garnered more 3.16 lac student participations and 4.8 Lac+ Parents’ participation from 620 schools in 30 cities across India making it the largest painting competition in Tier 2 & 3 markets!