Today, when India grapples with COVID 19, the nations’ metros are the worst hit by the pandemic. Extended lockdowns, increase in number of cases, crumbling healthcare have slowed down the economy. Whereas, the non metros seem to have embraced the ‘New Normal’ quite rapidly.
Perhaps this is due to the fact that topographically metros are vertical (big housing societies) as compared to non-metros which are horizontal (Standalone houses, smaller housing complex). The social fabric of non-metros is also very different than the metros.
Driving the recovery of Indian economy, the consumer activity in the non- metro markets have already picked up. During these times, it is important for brands to maintain a media investment strategy. Brands must prepare now for the rebound and gear up for the new normal.
Instead of waiting for metros to open up, markets with consumer activity need to be strengthened and fortified by brands. Brands must stay in conversation with the consumers in non-metros to accelerate their business growth and mine the potential that these cities are showing in the current times. Through this series, marketers to share insights and throw light on how the non-metros have been driving their business growth over last few years and in the current times.
Non-Metros
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