‘Padho Aur Jeeto’ was a headline-based quiz initiative encouraging readers to stay updated with the daily news. Each day, two questions were asked based on the front page headlines. With more than 1.3 crore entries and over 10 lakh unique participants, it broke all previous records in reader contests. The campaign awarded daily, weekly, and mega prizes, including two-wheelers for top scorers. It emerged as one of the most successful and engaging initiatives in Dainik Bhaskar’s reader loyalty efforts.
Padho Aur Jeeto
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