Quiz League was a cricket-themed campaign that ran during the IPL season, where readers answered two daily questions related to the matches. It offered daily, weekly, and a grand prize (a couple’s trip to Dubai), drawing over 15.9 lakh total submissions. Unique participation rose from 2.1 lakh in the previous year to 3.9 lakh, showing a significant increase in reader involvement. The campaign generated widespread interest and boosted daily newspaper readership through gamification.
Quiz League
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