With an objective to showcase the Dainik Bhaskar brand as the most visible and relevant brand during Simhastha – world’s largest religious congregation held once in 12 years. Dainik Bhaskar organized the biggest ever Maha Arti (prayer ceremony) and Maha Yatra (procession) a month before Simhastha in Ujjain. This was followed by a two-month long comprehensive on ground-visibility.
Simhastha
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