Smart Soch Campaign

As per our editorial philosophy, ‘Kendra mein Pathak’, Our editorial teams puts in a lot of effort in content to give knowledge to our readers which is relevant, useful and interesting.This not only makes DB stand apart from competition but also adds a lot of value in readers life.
To communicate the same to our readers which highlights the essence of our product/newspaper content, DB came up with ‘Smart Soch’ campaign.
It was a 360 campaign executed across Print, Radio, Outdoor, Digital, Cinema, direct mailers.