Swatantra Vichaar

The Story of Independent Thoughts – “Swatantra Padho. Swatantra Socho”.
Swatantra Vichaar
Dainik Bhaskar launched ‘Swatantra Vichaar’ campaign in Maharashtra in April 2016 with an objective to establish Divya Marathi as Maharashtra’s only independent newspaper. This was based on the idea that only an independent newspaper can empower its readers to think independently. A six month long integrated campaign with the tag line ‘Swatantra Padho. Swatantra Socho’ (Read Independent. Think Independent) was amplified through print ads, edit notes and OOH.