We conceptualized an umbrella property called ‘The Great Gujarat Jalsa’ owing to Gujarat being the land of celebrations. We believed ‘The Great Gujarat Jalsa’ to be an effective platform for Divya Bhaskar to engage with media planners, buyers and marketers. Two highly engaging contests were rolled out under this umbrella – The Great Gujarat Selfie and The Great Gujarat Crossword.
While the former was the first of its kind initiative in the B2B space, it also sparked off a cascading effect on the campaign awareness with selfies going viral and demands for likes hitting the roof.
On the other hand, The Great Gujarat Crossword also made huge inroads with its promise of gratifying 10 lucky winners. The Great Gujarat contest was not only engaging but it also disseminated information about the Gujarat market and the brand Divya Bhaskar.