Unmetro

Unmetro is an economic terrain that is fast reaching critical mass. It’s here that India’s 21st century growth story is being written. Dainik Bhaskar Group is helping marketers gather critical information about this rapidly changing segment of the Indian population, beyond top metros. There are about 8,000 cities & towns across the country, beyond the traditional top metros also referred to as the rest of Urban India, Middle India, or Tier II / III / IV cities. Unmetro includes 45 cities with a population of more than 1 million and another 480 cities with a population of 100,000 or more. Dainik Bhaskar’s Unmetro initiative is aimed at breaking the paradigm of metro-centric advertising, by making marketers think out-of-the-box and shift their focus to the cities beyond metros that’s fuelling the real growth. New opportunities are raising affluence levels and change in consumption patterns are opening doors for marketers to service new markets. This has created numerous opportunities for both national and international brands in India. To continue this endeavor Unmetro – ‘The Action Is Elsewhere’ a brand new campaign aimed at the marketers, advertisers and the media planner/buyer was launched beginning this year. The campaign idea revolves around the fact that, so far we’ve ve all been enamored by the going-ons of metros, while the real action is in the Unmetro heartland of India, i.e. the ‘Action Is Elsewhere’. The campaign was crafted by an animated digital film and supported by print ads, outdoor, web banners, conclaves, social media and above all the Unmetro website www.unmetro.in View the film here: https://www.youtube.com/channel/UC4a3YbbZvb0AxtSnMKaM6Ww
Connect with Unmetro on www.facebook.com/unmetroIndia.
You can also write to us on contact@unmetro.in