Dainik Bhaskar’s ‘Zidd Karo Duniya Badlo’ corporate campaign celebrates how positive persistence can change the world around you. The campaign was launched on 29th April, 2016 and celebrates the spirit of stubbornness and persistence that can lead to a larger good for all.
Brand Dainik Bhaskar embodies ‘zidd’ (stubbornness) in its growth story, from being a single newspaper which was launched in Bhopal, to being the largest circulated newspaper today with a presence across 14 states, is steeped in ‘zidd’. Zidd is the clarion call of the brand; the resilience, the determination, the strength to change and be at the helm of change.