Campaigns

Jeeto 14 Crore

To celebrate the milestone of 14 crore readers, Dainik Bhaskar launched ‘Jeeto 14 Crore’ – a first-of-its-kind phygital contest that combined print and digital participation. Over 10.34…

Mega Offer

The Mega Offer was a large-scale coupon-based reader engagement campaign that ran across key markets. Readers were asked to collect printed coupons from the newspaper and paste…

Quiz League

Quiz League was a cricket-themed campaign that ran during the IPL season, where readers answered two daily questions related to the matches. It offered daily, weekly, and…

Padho Aur Jeeto

‘Padho Aur Jeeto’ was a headline-based quiz initiative encouraging readers to stay updated with the daily news. Each day, two questions were asked based on the front…

Jeeto 10 Crore

A high impact engagement drive conducted across markets that the group operates in. The proposition 'Jeeto 10 crore' drew record participation of more than 1 million readers.

Jeeto 21 Crore

Jeeto 21 Crore is nation’s one of the biggest newspaper subscription drive. Dainik Bhaskar came with this campaign in 2019 and provided people with an opportunity to…

Run Banao Karodon Ke Inaam Pao

Dainik Bhaskar came up with a unique circulation campaign called ‘Run Banao Karodon Ke Inaam Pao’ in line with the ongoing cricket season during IPL and ICC…

Bihar Launch

The Dainik Bhaskar Group's foray in Bihar is an embodiment of our relentless spirit to provide the best-in-class product to our readers. Bihar was a 3 player…

Jeeto 15 Crores

While the entire nation was busy tracking various facets of India’s biggest indirect tax reform, Goods & Services Tax (GST), Dainik Bhaskar decided to give people respite…

Jaipur & Bhopal Literature Fest

Aligned with our brand philosophy of delivering exceptional value and fostering deep connections with our readers, our Brand Teams consistently seek opportunities to enrich our audience's lives…

World # 3

Dainik Bhaskar has been declared as the world's No 3 circulated newspaper.

IRS Ahmedabad

As per the IRS 2019 Q3 AIR report, Divya Bhaskar- the Gujarati daily of the newspaper group surpassed the readership of Gujarati Samachar (one of the oldest…

Bihar No.2

As per ABC's (Audit Bureau of Circulation) January- June 2019 report, with 6 lakhs copies, Dainik Bhaskar became the 2nd largest circulated newspaper of Bihar State .…

Rajasthan Campaign

As per the ABC report, with 15.94 lacs copies in Jan- June 2018 and with 16.25 lacs circulated copies in July- December 2018, Dainik Bhaskar became the…

Bihar Campaign

We did a door to door survey of 20 Lac households and establishments in Bihar to create an ideal newspaper for Bihar. We are pleased to inform…

ABC Campaign

ABC JJ'16 declared Dainik Bhaskar as India's largest circulated newspaper with 38,12,599 copies. A high octane campaign conveying the brand's leadership was launched to share our success.…

Ad Dekho, Inam Pao

‘Ad Dekho, Inam Pao’ was an 11-day engagement campaign launched across 10 cities to drive interest in client advertisements. Readers had to scan a QR code from…

The Great Gujarat Jalsa

We conceptualized an umbrella property called 'The Great Gujarat Jalsa' owing to Gujarat being the land of celebrations. We believed 'The Great Gujarat Jalsa' to be an…

Unmetro

Unmetro is an economic terrain that is fast reaching critical mass. It's here that India's 21st century growth story is being written. Dainik Bhaskar Group is helping…

Zidd Karo Duniya Badlo

Dainik Bhaskar's 'Zidd Karo Duniya Badlo' corporate campaign celebrates how positive persistence can change the world around you. The campaign was launched on 29th April, 2016 and…

Happy Rajasthan Campaign

Dainik Bhaskar has been the most preferred news vehicle for its readers in Rajasthan since the last 19 years. Nearly two decades of sustained leadership is linked…

Mosaic

In today's fast-paced world, the beauty of the written word is less and less appreciated. Creative ingenuity, social statements, evocative stories and hard-hitting campaigns - these have…

Brand Trust Campaign

'The Brand Trust Campaign', celebrated the nation's trust in 'Dainik Bhaskar'. The brand is now recognised as India's most trusted language (Hindi) newspaper by the Brand Trust…

Divya Marathi – Maharashtra’s Only Independent Daily

Divya Marathi is Maharashtra's first credible & unbiased newspaper. With no affiliation to religious groups, communities, political parties or clients; the newspaper is 'MAHARASHTRA'S ONLY INDEPENDENT DAILY'.…

Swatantra Vichaar

The Story of Independent Thoughts – “Swatantra Padho. Swatantra Socho”.Swatantra VichaarDainik Bhaskar launched ‘Swatantra Vichaar’ campaign in Maharashtra in April 2016 with an objective to establish Divya…

Simhastha

With an objective to showcase the Dainik Bhaskar brand as the most visible and relevant brand during Simhastha – world’s largest religious congregation held once in 12…

Azaad Soch

Dainik Bhaskar launched ‘Azaad Soch’ campaign in Punjab with an overall thought that only an independent newspaper can empower its readers to make an informed and independent…

Live Positive

Dainik Bhaskar launched ‘Live Positive’ initiative in Kota to drive positive behaviour by sensitizing students, parents and teachers in Kota. Tata Institute of Social Sciences (TISS) came…

Live No Negative

The 'Live No Negative' movement drives the people to have a positive outlook to life. At DBCL one of the key initiatives undertaken to build this philosophy…

NNM 10th Anniversary

Aligned with our editorial philosophy of delivering impactful and relevant content, our Editorial Teams continuously strive to enrich our readers' lives. For the 10th anniversary of 'No…

NIN Relaunch

This initiative involved the comprehensive re-launch of several key content products, including 'No Negative Monday', 'People & Brand', 'Hasyarang', 'Rasrang', 'Ummed ke 7 minute', 'Abhivyakti', and 'Health…

Mafia Stories By Hussain Zaidi

Mafia stories is a compilation of various colourful characters which joined the underworld mafia hoping of building an empire out of crime. Written by India's most noted…

We Make It Easier For You

The objective of the campaign was to build the communication of our “Local understanding” to our TG and establish the thought that since we understand our “Local…

Cheers With Engineer Dev

The ‘Cheers’ show featuring non-cliché on air friend ‘Dev’ treats the listeners with helping people deal with challenges, insecurities & complex human relations & situations thrown by…

Fun Mein Hai Vishwas With Dr. Kumar Vishwas

Hosted by ace poet and youth icon Dr. Kumar Vishwas, the humor capsule serves as a platform for listeners eyeing for natural flavor of comedy. Vishwas, known…

Brand Tune Launch

Through this campaign we have tried to establish that no matter what situation one may be in, MY FM is always going to be there to uplift…

MY FM Ke RANGREZZ

An activity designed around school kids, ‘MY FM Ke Rangrezz’ provides a platform to reach and engage schools, kids, parents and listeners alike. The objective is to…