MY FM is the pioneering radio brand of Dainik Bhaskar Group, launched in 2006. Taking a unique bottom-up approach, MY FM quickly established its presence across 30 Tier II and Tier III cities in 7 states, leveraging the strong legacy of the Bhaskar Group.
MY FM, India’s leading hyperlocal FM network, stands apart with its brand philosophy ‘Chalo Achcha Sunte Hain,’ brought alive through innovative, meaningful programming tailored to local tastes. Constantly evolving, it combines in-depth market insights with strong audience engagement to deliver vibrant, youthful content that encourages listeners to live life to the fullest.
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Listeners Reach
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MY FM has become India’s leading local FM network, driven by in-depth market insights and exceptional audience engagement. The brand’s youthful and vibrant persona encourages listeners to live life to the fullest. With a national reach spanning over 400 towns, 29,000 villages and a population of over 110 million, MY FM continues to provide both entertainment and community-driven content that resonates with our listeners.