One step at a time
EK PED EK ZINDAGI
Dainik Bhaskar group has been celebrating ‘Ek Ped Ek Zindagi’ for the last 14 years with an objective to create awareness on importance of plants and trees. In the year 2024 with an innovative approach to make planting easier, Dainik Bhaskar sent seeds embedded in their newspaper to more than 50 lakh households, that can be sown with the paper directly in a pot at home. Honorable Prime Minister, Narendra Modi, has appreciated the efforts. While superstar Aamir Khan joined the cause by sharing an appeal video and personalized Thankyou message to everyone who planted a sapling. The campaign went viral with over 17 million people joining the cause and more than 50,000 Thankyou Messages downloaded.
ABEER GULAAL KE SAATH HOLI
Abeer-Gulal Ke Saath Holi is a forward-thinking and environmentally conscious campaign aimed at promoting the use of eco-friendly Holi colors and water conservation during the festival. Through this campaign, Dainik Bhaskar encourages its readers to embrace Abeer Gulal, enriching the festive spirit while fostering a commitment to nature. This initiative ensures that Holi celebrations remain vibrant, fun, and in harmony with the environment.
MITTI KE GANESH
Mitti ke Ganesh campaign is dedicated to mitigating the environmental repercussions linked to the widespread use of Ganesh Idols made of Plaster of Paris (POP). Through this campaign Dainik Bhaskar encourages the readers to bring Mitti Ke Ganesh idols and do submersion at home as the idols submerged in Ponds or other water bodies reduce its water storage capacity. Mitti ke Ganesh idols are not easily accessible in the market, and to address this, Dainik Bhaskar has been creating DIY videos for readers every year. In the year 2024, with the innovative idea that "1000 DIY videos have a wider impact than one," Dainik Bhaskar launched a DIY video contest, inviting readers to create and share their "Mitti ke Ganesh" DIY videos on social media. The response was overwhelming, with over 10,000 registrations and more than 2,000 DIY video submissions. The top five winning videos alone helped 3 million people learn to make their own Mitti ke Ganesh, showcasing the extensive reach and impact of the initiative in making Ganesh Chaturthi a greener and more sustainable celebration nationwide.
SAVE BIRDS
The Campaign 'Save Birds' raises awareness about the challenges faced by birds during the summer months, particularly the scarcity of food and water. By encouraging readers to place sakoras on balconies and rooftops, the initiative fosters compassion and environmental responsibility, helping to create a safer, more sustainable environment for birds. In the year 2024, Dainik Bhaskar took the campaign to new heights with an innovative Phygital (Physical + Digital) Ad, featuring a bird appealing for food and water. The initiative made an even bigger impact by distributing 50,500 sakoras across 16 towns, reaching a wide audience and encouraging daily habits of providing food and water for birds. The Campaign received a remarkable success by raising awareness to over 3 million people, driving a collective movement for bird protection and community involvement during the summer season.
SARTHAK DEEPAWALI
Dainik Bhaskar believes that a single act of kindness can create a ripple effect, inspiring countless others to follow suit. Through its Sarthak Deepawali campaign, Dainik Bhaskar inspires people to share happiness with the less privileged by including them in their gifting list. In 2024, Dainik Bhaskar took the message further with a heartwarming film, #SochBadlo #ListBadlo, appealing to readers to add the less fortunate to their gift list. The film struck a deep chord with the audience, resonating with over 43 million people and inspiring them to embrace the spirit of giving. The campaign’s success was further recognized when the film was featured in Social Samosa’s list of Top 50 Diwali Campaigns. This initiative has become a powerful reminder of how a small shift in perspective can lead to a much larger impact, creating a more compassionate and inclusive celebration.
VASTRADAAN
Vastradaan, a campaign that passionately calls on people to embrace the spirit of Vastradaan by generously donating used or new winter clothes to the less privileged. Through this campaign, Dainik Bhaskar appeals for contributions of winter wearable clothes like sweaters, blankets, shawls, jackets, caps, socks, gloves, shirts, pants, etc., for all ages and genders. The Collected items are sorted, sanitized, cleaned, and ironed before distributing to those in need. In the year 2024, Dainik Bhaskar expanded the efforts by engaging RWA societies for direct community involvement and brand enhancement. Dainik Bhaskar set up designated drop-off points and kept collection boxes inside the societies. With 350 societies across 16 towns participating, Dainik Bhaskar saw a tremendous growth of 286% from 2022, distributing 1 lakh + items along with 10,000 + Blankets.
Impact of Our Social Intiatives
Lakh +
Reach on digital platforms
Crore
Views across platforms
Lakh +
Participation
What users think about our social initiatives
Taking part in Dainik Bhaskar’s “Vatradaan & Mitti Ke Ganesh” competition was a truly inspiring experience. Through this unique initiative, we were able to spread the message of environmental consciousness while embracing the spirit of social service. Collecting old clothes to help the underprivileged, and simultaneously connecting with nature, was both heart-touching and rewarding. This campaign beautifully taught us the essence of teamwork, creativity, and social responsibility.
Every year, I make eco-friendly Ganesh idols at home, but 2024 was extra special. I happened to see an ad in Divya Marathi and participated in the competition without any expectations. To my surprise,I was chosen as a winner—it was an unbelievable moment! I’m immensely grateful to the Dainik Bhaskar Group for acknowledging my creativity and providing such a powerful platform that champions both art and the environment. Initiatives like these are not just timely—they're essential.Taking part in Dainik Bhaskar’s “Vatradaan & Mitti Ke Ganesh” competition was a truly inspiring experience. Through this unique initiative, we were able to spread the message of environmental consciousness while embracing the spirit of social service. Collecting old clothes to help the underprivileged, and simultaneously connecting with nature, was both heart-touching and rewarding. This campaign beautifully taught us the essence of teamwork, creativity, and social responsibility. I’m sincerely grateful to Dainik Bhaskar for allowing us to be a part of such a positive and impactful effort.
My experience with Dainik Bhaskar was truly memorable. It was my very first time participating in the "Mitti Ke Ganesh" competition, and I must say, it was a beautiful initiative towards environmental conservation. Inspired by this campaign, I’ve now pledged to craft a clay Ganesh idol every year and also motivate others around me to do the same. Kudos to Dainik Bhaskar for creating such a meaningful movement.
“A tree is no less than a mother—offering life, comfort, and nourishment selflessly.” Whether it's providing oxygen, a cool shade to rest under, or bearing fruits without expectations, trees are silent nurturers of our lives. Participating in Dainik Bhaskar's 'Ek Ped Ek Zindagi' campaign made me realise this even more deeply—it wasn't just about planting a sapling, but about sowing hope and harmony for the future. Every tree we plant is a step toward a better, greener world. Let us all take this responsibility to heart—because every tree we nurture is truly a life we create.
Participating in the "Mitti ke Ganesh" competition was an enriching and heartwarming experience. Crafting an eco-friendly Ganpati idol wasn’t just a creative process—it was a meaningful one that deepened my bond with nature. I’m truly thankful to Dainik Bhaskar for curating such a thoughtful initiative every year. The entire team was incredibly supportive, making the whole experience inspiring, smooth, and deeply fulfilling.
My family and I have been associated with Dainik Bhaskar for the past eight years, and it has become an integral part of our daily lives. From hyperlocal news to major headlines, Bhaskar ensures we stay informed, connected, and engaged with what’s happening around us. For us, Dainik Bhaskar isn't just a newspaper—it's a trusted companion that delivers credibility with every page.
