Ek ped ek zindagi

A greener tomorrow is not a desire any more. Its is the need of the hour. Trees are of invaluable importance to us and our environment. They form the base of our survival. Keeping this in mind, Dainik Bhaskar started ‘Ek Ped Ek Zindagi’ initiative.

Dainik Bhaskar Group has been running ‘Ek Ped Ek Zindagi’ campaign from last 7 years. This time the idea was to create a sense of urgency among people and urge them to take action right now before its too late. In order to do so, we highlighted two hard hitting facts:
Fact 1: A human breathes about 9.5 tonnes of air in a year that works out to a total of about 740 kg of oxygen per year. This is roughly, seven or eight trees worth in a year assuming one tree produces around 100 KG in a year.
Fact 2: According to market survey by Delhi Greens, an average human being consumes oxygen worth approx. Rs.13 lakhs per day.
We asked people – How many trees/plants they have planted till date?
(Ab nahi to kab?/If not now, when?)

The campaign was launched on 28th July'19 on World Nature Conservation Day and culminated on 30th Sept. The Campaign resulted into a huge success. A huge number of people participated in the campaign and total number of 13,97,478 plantation were done.

Abeer Gulaal Ke Saath Holi

Millions of gallons of water get wasted during the Indian Festival of Holi. Dainik Bhaskar Group took a step towards reducing this massive unconscious wastage of water and came up with ‘Abeer Gulaal Ke Saath Holi’ Campaign. This campaign promotes dry celebration of Holi, thereby motivating citizens to refrain from playing Holi with water and channel their festive spirit in an eco- friendly manner.

Mitti ke Ganesh

Ganesh Chaturthi is one of the major Indian festivals which is celebrated across many parts of the country on a large scale and is observed specially in the states of Maharashtra, Madhya Pradesh, Karnataka, Goa, Telangana, Gujarat and Chhattisgarh.

During this entire festivity, the one thing which has been majorly overlooked is its impact on the environment and specifically on our water resources. The tradition of idol immersion (popularly known as Visarjan in Hindi) in local water bodies have been practised in India since ages and this problem is growing more severe year by year.

Every year, a huge number of idols are immersed in the water bodies, out of which most of the idols are POP made. In Mumbai alone, around 150,000 idols are immersed annually. Dainik Bhaskar identified this problem and came up with 'Mitti Ke Ganesh, Ghar Mein Hi Visarjan'. The objective of this campaign is to encourage people to use Ganesh idols which are made up of clay (mitti in Hindi) and immerse them at home itself and use the remnant soil to plant a sapling. This way people can practice all the rituals without harming the environment and in a way can keep Ganesh’s blessings with them always

Save The Birds

During the months of scorching summer season, thousands of birds die due to a lack of drinking water and grains to eat.

The 'Save Birds' initiative was a campaign to help birds in distress. Dainik Bhaskar Group distributed free 'Sakoras' (specially-designed earthen pots) to its readers. The readers were then encouraged to keep these pots full of water and grains, and place them in the windows of their houses to provide relief to birds during summer. 1.5 million people participated in this initiative. More than 1 million bird baths(sakoras) were distributed.

Sarthak deepawali

Diwali is the Indian festival of lights and prosperity. But the true joy can only be relished when we spread joy in other's lives. The 'Sarthak Deepawali' campaign appeals to people to share Diwali gifts and confectionaries with the underprivileged section of our society, thereby making Diwali truly special for them.

Annadaan

India is one of the many countries which see acute hunger crisis due to food wastage and mismanagement. And this is a heartbreaking struggle many face every day. The Annadaan campaign initiated by Dainik Bhaskar Group appealed to the more fortunate sections of society to come forward and help these people.

In Oct 2015,we called for donations from the masses in terms of food grains. People responded, contributing a massive amount of 300 tones. These were distributed amongst 15,000 farmers and their families in the drought hit region of Marathwada in Maharashtra.

Computer Training

While the digital era has taken India by storm, there are certain sections of society that are simply not exposed to even the most basic training in computers. The Dainik Bhaskar Group undertook the responsibility of making computers accessible to these people through a unique 2-month initiative.

Computer Training is a first-of-its-kind knowledge initiative in the country that offers a free basic computer training facility in office campuses. Using existing internal facilities and resources, this campaign is especially meant for housewives and senior citizens.

Over 10,000 housewives and senior citizens have been trained in our facilities in the past 4 years. We have not only educated them in the world of computers, but have also built a strong emotional connect with them and can now proudly claim to be their 'knowledge partner'.