The objective of the campaign was to build the communication of our “Local understanding” to our TG and establish the thought that since we understand our “Local Markets”, we “Make it Easy” for our clients to connect with their TG. Tying this creative visualization to the idea that tapping local markets is as easy as spotting a difference between the images if the brand partners MY FM and leverages its deep understanding of tier 2 & 3 markets along with a local connect.
We Make It Easier For You
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