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DB Digital

Dainik Bhaskar Group has developed a stupendous digital leg with 4 digital portals and 3 apps. DB Digital offers readers a rich online experience that includes the fastest news, exhaustive views, vibrant photography & engaging videos. The portals are as follows:

dainikbhaskar.com Largest Hindi news website
divyabhaskar.com Largest Gujarati website
divyamarathi.com Marathi News website
moneybhaskar.com Business News website

There is a huge opportunity that lies in the Tier II and Tier III cities of India, where consumption of digital media is growing at a staggering rate of 62% (Source: Google analytics, Dec'16). We tapped into this high-opportunity language news market in the digital space by developing a superlative Hindi language web platform. This delivered real time news from over 800 cities, from ground zero. The mobile category is also growing rapidly in the Tier II and Tier III cities of India. To cater to this audience, we developed mobile-friendly websites and applications for our readers and undertook unique initiatives to graduate the users to this platform. And as usual, our approach was extremely personal. An on-ground team visited the households and assisted the readers in downloading our mobile application. After they had successfully introduced households to the application, our teams walked them through a step-by-step journey into our digital platforms.

This one-on-one approach received an incredible response. Dainik Bhaskar mobile app was awarded GOLD at the prestigious Hermes creative awards in the Mobile App category under Mobile & Web based Technology section.

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